Defining Your Social Media Strategy – 5 Tips

With 2018 well underway, now is the time for you to define your social media strategy for the year if you haven’t already done so. If you’re intimidated by the thought of creating a social media strategy, don’t be. Developing a strategy for social media is a worthwhile investment of time and resources that can help you leverage social media to increase your sales, build a loyal following and increase brand awareness. 

With a social media strategy enabling you to enjoy key benefits like the ones just mentioned, you might be eager to create one of your very own now. While we applaud your enthusiasm, it’s important for you to know how to define your social media strategy so it will ultimately be as successful as possible.

Keep reading to learn some tips that will help you define your social media strategy for 2018.

Identify Your Goals 

The point of any business strategy is to achieve an objective, right? With that in mind, it’s crucial for you to identify the specific goals you want your social media strategy to achieve. If you don’t clearly define what you want your social media strategy to accomplish, there won’t be any way for you to create a strategy that will tie into or support your goals.

It’s no longer enough to post on your social media pages and engage your followers just because you have a few minutes of free time. Every post and each interaction should be executed with the purpose of achieving an objective or advancing your progress toward a specific goal.

Budget Your Time

It’s critical for you to budget where you’ll spend your time on social media. To figure out where your time will be best spent, look at the members of your target market. If you sell consulting services to business executives, you may want to spend the majority of your time on LinkedIn. If your market consists largely of Millennials, you may want to budget more time for platforms like Instagram and Snapchat.

Create a Fiscal Budget

Just like you need to budget your time, you need to set a budget for the money you’re going to invest in social media. While you may hope your content appears in organic searches, relying on organic searches alone may not be enough for you to achieve your social media goals. You may want to allocate at least a small part of your budget for paid social media advertisements that can expedite your progress toward a specific goal just to be on the safe side.

Put Together a Team

For your social media marketing strategy to be successful, you’ll need to put together a team of highly accomplished professionals. Your team should include at least one content development expert. You may also want to hire a photographer, editor and/or an illustrator. Having a social media advertising specialist and a project manager on your payroll is a good idea, too.

Update Your Social Media Strategy

It’s highly unlikely that the world of social media will be the same as it currently is 12 months from now. It’s important for you to update your social media strategy regularly so that it reflects what’s happening with social media at any given point in time. Social Media Current and Feedly are informative resources that can keep you abreast of the most recent developments in social media.

If you want to have a social media strategy but don’t have the time or resources to create one for your business, you’ll need the help of a digital marketing company like JLB Florida. We’ll develop a detailed social media marketing strategy and implement it for you. Contact our digital marketing company to learn more about our social media marketing services today.

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