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Google Ads management

Google Ads that pay for customers, not just clicks.

We manage pay-per-click campaigns for small and growing businesses: tracking set up first, search terms reviewed every week, and reports that show what you spent and what it brought in.

Adjusted weekly, more often early on.

Calls and forms tracked before spend.

The ad account stays yours.

Tell us about your project

Tell us what you need and we’ll get back to you. Or book a free 30-minute call. Or call 954-539-5678.

Book it now · Free

Book a free 30-minute Google Ads call

Pick a time. We look at your ad account or your plans with you, and tell you where the budget is leaking and what we would change first. No obligation.

Prefer to talk now? Call 954-539-5678, or send the form and we’ll contact you.

Sound familiar?

Paying for clicks, or paying for customers

Without

  • Ads run on broad keywords and nobody reads the search terms.
  • Every click lands on the homepage.
  • No one can say which clicks turned into calls.
  • The agency owns the ad account, so leaving means starting over.
  • A monthly report full of impressions and click-through rates.

With JLB

  • Search terms reviewed every week, and wasted searches blocked.
  • Each ad sends people to a page built for that search.
  • Calls, forms and sales tracked before the budget goes up.
  • The ad account is yours, with all of its history.
  • A plain-language report: what you spent and what it brought in.

What PPC management services should include

Most ad accounts leak money in the same ways: broad keywords, no negative keywords, every ad pointing to the homepage, and no record of which clicks became customers. Raising the budget on an account like that just leaks faster. Our Google Ads management starts by stopping the leaks:

  • Conversion tracking first. Calls, form fills and sales, so you know what each campaign brings in before you spend more.
  • Research. Your offer, your competitors and the searches worth paying for.
  • Campaigns built around buyers. Search ads for people ready to act, plus remarketing, shopping, video or call-only ads where they fit.
  • Landing pages. A page built for the search usually turns more clicks into calls than the homepage. See landing page vs homepage.
  • Weekly management. Search terms, negatives, bids, budgets and ad tests, adjusted weekly and more often in a campaign’s first weeks.
  • Plain reporting. What you spent, what it brought in and what we are changing next.

How to judge a pay-per-click agency

Ask four questions. Who owns the account? It should be you; with us, the account and its data are yours. How often does someone work in it? Ours is adjusted every week. What counts as a conversion? It should be a call, form or sale, not a page view. What does the report show? Look for cost per lead and leads that became customers, not just clicks and impressions.

Budgets depend on your market and how much data you need to learn quickly. Our guide to how much Google Ads costs a small business explains how to set one. If you are deciding between paid and organic search, SEO vs PPC compares speed, cost and control. Many businesses use both, and we run SEO too.

Before you hire anyone, ask what they would change first in your current account. If you have been running ads for a while, the answer is usually in the search terms report: the searches you have paid for that were never going to buy. That is where our free 30-minute call often starts.

Google Ads, Facebook ads and the rest of your marketing

Most local service businesses start with Google, where people are already searching. Social ads on Facebook and Instagram can work well for stores, events and offers that people don’t search for yet; see our Facebook ads service. Ads also work better with a fast, clear website and an email list that follows up; we handle web design and email marketing from the same team.

We manage campaigns for businesses across the country. For local detail, see Google Ads in Fort Lauderdale, Orlando, Tampa and Atlanta, or read what good PPC management includes.

What PPC management includes

Google Ads management

Bids, budgets and ads adjusted weekly, and more often in a campaign’s first weeks.

Conversion tracking

Calls, form fills and sales tracked before spend goes up, so every dollar can be traced.

Landing pages

Pages built for the search and the offer, so more of your clicks turn into calls.

Learn more →

Search terms work

We read the searches that triggered your ads, block the wasted ones and add the ones worth paying for.

Reports in plain language

What you spent, what it brought in and what we are changing next.

Your account, your data

The ad account is yours. If you ever leave, the campaigns and their history stay with you.

Why businesses stay with JLB

15 years of keeping our word

500+clients served
1,000+projects delivered
15+years in business
5 minreply time by email or phone

“The service with JLB has been great. Everyone has been very helpful with my needs and how quick I need my website updated. It’s one less thing to worry about because I know you guys will take care of it for me.”

Maria Uribe, Lacuna Spa

“It is refreshing to work with a company in South Florida that does exactly what they said they would do.”

Danielle L., Pompano Beach, FL

“This team is the absolute best. I have been working with JLB for 10 years. Real hard working people that care.”

Joseph B., Boca Raton, FL

What happens after you book

  1. Today. Pick a time above, or send the form and we contact you.
  2. 30 minutes. We look at what you have now with you, and talk through what you want it to do for the business.
  3. Straight answers. What we would change first and why, in plain language.
  4. Then it is your call. No obligation. If it makes sense, we send a proposal.

Pick a time for my free callCall 954-539-5678

Questions we hear

How much should I spend on Google Ads?

Enough to get useful data in your market. We recommend a starting budget after the research. How much Google Ads costs.

Do I own the ad account?

Yes. The account and its data are yours, and they stay with you if you leave.

How often do you adjust campaigns?

Weekly, and more often in a campaign’s first weeks while we learn which searches turn into customers.

Do you only do Google?

Mostly Google, where buying intent is highest. We also run Facebook and Instagram ads where they fit.

Is PPC better than SEO?

Ads bring traffic quickly; SEO builds visibility that keeps working. Many businesses use both. SEO vs PPC.

Guides

Read before you decide

How much does Google Ads cost per month for a small business

How much does Google Ads cost per month? See current click and lead cost benchmarks, how to work out your own budget, and the costs beyond ad spend.

Read the guide →

SEO vs PPC: which is better for a small business

SEO vs PPC: which is better? Compare speed, cost per lead and control, see how AI summaries change the math, and get simple rules for splitting budget.

Read the guide →

Landing page vs homepage: where should your ads send people?

Landing page vs homepage for paid ads: when each works, how landing pages affect Quality Score, and a checklist for pages that turn clicks into leads.

Read the guide →

Google Ads agency in Fort Lauderdale: what good PPC management includes

What PPC management in Fort Lauderdale should include: conversion tracking, weekly search term reviews, negative keywords and reports on cost per lead.

Read the guide →

Guide library

More guides on Google Ads, social ads and paid search

How much of your ad spend turns into customers?

Pick a time for my free callCall 954-539-5678