Subscription Based Business

Client Intro:

A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.

The Challenges:

  • The client had spent over £5K with no real data or results
  • We only had 3 months initially to produce real results
  • The client did not have any lead magnets
  • There were no landing pages in place
  • All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy:

  • We started off with an in-depth audit of the ad account and the website
  • Identified that in order to achieve real results we need to have a lead magnet
  • We worked with the client to come up with a suitable lead magnet
  • Then we started running that lead magnet using Lead Ads
  • Despite tremendous results in the first month, we were not satisfied with the Lead Quality
  • We build 2 different landing pages and started testing them
  • Using new ads creatives were also part of our strategy

The Results:

  • The results skyrocketed in the very first month.
  • CPL from Lead Ads was below £0.50
  •  The conversion rate of leads to subscriptions wasn’t that great initially
  • The client was still happy as new customers were coming in from Email marketing
  • After we launched the landing pages, the CPL went up a little
  • However, the conversion rate skyrocketed this time and the client was converting
    at a better rate.
  • Within the first 2.5 months, we generated over 1,200 leads
  • And the client was able to convert 192 leads into subscription-based customers.

Share

About Us

JLB was proudly voted best web design and development, made the Inc. 5000 list, is a Google Premier Partner, and offers the best full-service Marketing consultation available.

Services

Florida  
Fort Lauderdale 
Tampa
Miami
Boca Raton
Orlando
Sarasota

Florida 
Fort Lauderdale 
Tampa 
Miami 
Boca Raton 
Orlando 
Sarasota

Florida 
Fort Lauderdale 
Tampa 
Miami 
Boca Raton 
Orlando 
Sarasota

Contact Us

Recent Posts

Our Latest News