Subscription Based Business

Client Intro:

A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.

The Challenges:

  • The client had spent over £5K with no real data or results
  • We only had 3 months initially to produce real results
  • The client did not have any lead magnets
  • There were no landing pages in place
  • All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy:

  • We started off with an in-depth audit of the ad account and the website
  • Identified that in order to achieve real results we need to have a lead magnet
  • We worked with the client to come up with a suitable lead magnet
  • Then we started running that lead magnet using Lead Ads
  • Despite tremendous results in the first month, we were not satisfied with the Lead Quality
  • We build 2 different landing pages and started testing them
  • Using new ads creatives were also part of our strategy

The Results:

  • The results skyrocketed in the very first month.
  • CPL from Lead Ads was below £0.50
  •  The conversion rate of leads to subscriptions wasn’t that great initially
  • The client was still happy as new customers were coming in from Email marketing
  • After we launched the landing pages, the CPL went up a little
  • However, the conversion rate skyrocketed this time and the client was converting
    at a better rate.
  • Within the first 2.5 months, we generated over 1,200 leads
  • And the client was able to convert 192 leads into subscription-based customers.

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