Email Marketing For Reviews

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Client Intro:

Email Marketing Case Study for a Services Business in Arizona. Learn how we generated hundreds of 5-star reviews for a services business via email marketing.

The Email Marketing Challenges:

  • We had two un-engaged email lists
  • The customer email list had 13K contacts and Leads email list had only 1,500 contacts.
  • People on both the lists had not received an email in 10 months.
  • There was no email automation set up in the place
  • The client wanted immediate results.

Our Strategy:

  • Based on the number of contacts in the customer email list, we decided to use that first.
  • Now, these people had already used our client’s services, and most of the time, it is a one-time service. So these people couldn’t be repeat buyers
  • With this in mind, we decided to use the customer email list to get more reviews for our client on Google, Yelp, and Trustpilot.

  • We created a Review Email Sequence and started sending it out in batches.

The Results:

  •  We launched the Review Email Sequence to 5,000 contacts initially.

  • Within the first 24 hours, we got 54 new, unsolicited, genuine reviews on Google alone!
  •  We bagged 19 reviews on Yelp and Trustpilot in the first 24 hours. Boom!
  • The results didn’t slow down until the 3rd day, and we got over a hundred reviews in total with just one email
  • Email open rate on the first email was 35% along with a CTR of 7.21%
  •  We didn’t stop there and had automation in place
  • People who had opened the email but didn’t review were sent a follow-up email
  • The contacts who had not opened the email at all were sent a separate email follow up.
  •  The email open rate on the 2nd email was 68.09% with 8.04% CTR.
  • People who had opened the email clicked the links, and didn’t submit the review were followed up with a separate email
  • By the end of our Review Email Sequence, we bagged 159 reviews in total on Google, Yelp, and Trustpilot.

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