How to Build a Brand and Maintain it in 2020 and Beyond

As more and more companies begin to work remotely, you may be concerned about branding efforts. The good news is that you can continue to build a brand even if your employees work from home and not in one central location!

2020 Has brought us a new normal. It has been filled with uncertainty about workplace safety, stability, and best practices. Many companies who started to allow their employees to work from home at the beginning of COVID decided to make the decision a permanent one. With all of the change, where does that leave company branding?

Keep Your Branding Game Strong

There are many things that go in to building a brand successfully. Gone are the days of painting your office a certain color scheme to match your branding and impress visiting clients. To build a brand in 2020, you need to do a few key things. Keeping a consistent company brand is key.

1) Audit Your Online Branding.

When is the last time you did an inventory of your logo, website design, and social media accounts? It is more important than ever to have a powerful and consistent company look. Studies have shown that it takes consumers 3-5 “touches” with your brand to start to associate it with the product or service it provides.

2) Make Updates & Adjustments to Your Brand.

Does your logo need a face lift? Perhaps the color scheme you have been working with for years no longer stands out against your competitors in an increasingly digital world. Does one of your social media accounts stray far from your intended branding? Now is the time to make sure that everything is in tip-top shape and is designed to attract the customers you want. We can’t say it enough, but consistency is key between all of your digital platforms and the overall look and feel of your brand.

3) Check in with Your Branding Voice.

You may not realize it, but every company has a voice. What is yours? Do you want to come across as approachable, fun, and inspirational? Perhaps you want to be educational, authoritative, and more serious. It depends on the services and products you offer, and the persona you want to portray to your customer base. You can create this voice by making sure your content is consistent with a certain tone of voice, across all platforms. Use blogging as a way to reach more people, create enticing and fresh content, and expand on that voice.

4) Train Your Staff.

As we all know, a successful company is based on a strong staff. It is important to have trust, responsibility, and respect for each staff member, no matter where they are on the totem pole. Whether you still have a brick and mortar location, or you have gone virtual, it is essential that your staff is up to date on branding efforts and carries the key messages of your brand to each person they speak with.

5) Keep that Company Feeling Alive.

Working from home can be tough. It can get lonely, as people miss the camaraderie of an office environment. With all the available online platforms like Zoom, Google Hangouts, and Microsoft Teams, it is easier than ever to keep employees feeling like they are part of a team. Regularly scheduled meetings where people can see each other’s faces have proven to improve functionality and work as a team. Plus, it helps to maintain your brand and keep all of your team members on the same page.

Brand Building with JLB Florida

Branding is more important than ever before. Whether you are just starting to build a brand, are re-doing your branding, or just want to keep your existing message alive, starting with an audit of where you stand is a great idea. If you need any help with adjusting your branding, the digital marketing team at JLB is here to help! Contact us today to get started!

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