Client Intro:
A Beauty Products Ecommerce Store Facebook Ads Case Study. A beauty products E-com store in NYC needed Digital Marketing Services to increase Sales. Learn how we turned around things for them.
The Challenges:
- The client had been burned by another agency
- The previous agency spent $10K on Facebook ads without real results
- We did not have any landing pages or offers to work with
- The pixel data was all messed up as the agency was using their own pixel
instead of client’s pixel - We had 45 days to prove ourselves – the client was cautious after having burned in the past
Our Strategy:
- Complete pixel installation – we couldn’t afford losing data
- We worked with the client to come up with a Freemium Model
- We identified 2 products to test for the freemium model
- Created 4 different landing pages for Freemium strategy
- Email marketing strategy for follow up
- Retargeting funnel strategy
- Audience strategy was based on competitors, interests, job titles and Lookalikes.
The Results:
- The results skyrocketed in the very first month
- Free plus shipping cost per result was as low as $5.40
- ROAS even for freemium products was in positive because of the shipping charges
- 900+ purchases recorded after the first month
- Cost per purchase for core products was below $8
- ROAS for core products jumped to 10.64% just from Facebook ads
- Email marketing conversion from a free product to core product was 37%
- AOV was increased using bundle offers
