Client Intro:
This accountant was facing the global recession harder than the competitors and had to get back up again. We chipped in and brought him back in business within 3 months. Here’s how he performed over 3 months:
The Challenge:
To build highly targeted cold audiences with no prior data and warming them up into leads at a low cost.
The Process:
- We did extensive audience and competitor research for the client to build the right audience persona with winning conversion probability.
- We coupled that with the lookalikes of the high lifetime value (LTV) audience and begin our TOF campaign.
- With a daily budget of $30/day initially, campaign budget optimization (CBO) worked wonders in distributing the budget where results were coming from.
- Getting 46 ready-to-convert leads in 3 months was no less of a miracle for the accountant who dropped down to 3-5 low-paying leads
a month.
The Results:
- We successfully booked the client 46 calls at a 63% conversion rate.
- With dynamic creative ads, we got the creatives that would convert for the account for a long time down the road.
- Our TOF audiences seeded for the other funnel levels too, so the client had the blueprint of success right in his hands for future use.
- He was absolutely amazed at the low cost per lead for the high-paying clients, comparing the results with those of his colleagues.
Needless to say, he survived the global recession like it never happened.
