Client Intro:
This financial advisor wanted to scale his business to new heights but gave us a minimal budget to play with. Here’s how we helped him scale even with the limitations he set:
The Challenge:
To increase the number of B2B leads with winning audience & assets.
The Process:
- Given the low budget we were promised, we decided to play safe and restrict our scope of experiments.
- Therefore, we decided to use lookalikes of highly converting audiences, tested against the new audience we created out of
our research. - With a limited number of previously winning ad copies and creatives, our CBO worked really well at TOF.
- The daily ad spend was set at $30/day
The Results:
- Within a short period of 2 weeks, we got a highly converting lookalike audience against all the rest at CPL under the desired
target of 73.58%. - 1 out of 3 adsets worked well with the same set of audiences, winning all the 18 leads within 2 weeks.
