Travel and venue security is of the utmost importance for governments and the agencies that regulate it. In the same time, the security industry is experiencing exciting growth both in terms of volume, as well as technological advancements. Advanced security technology provides travelers with a safer, streamlined experience that is also minimally invasive and sensitive to privacy issues.
Our client has over 25 years of experience providing sales and service of security screening equipment throughout the United States and Caribbean. They offer new as well as refurbished security machines such as walk through metal detectors, security wands, training and testing aids, support equipment and security x-ray machines.
Through in-depth keyword research and relevant content creation we managed to improve our client’s search engine rankings. DA was also increased by four points, allowing the keywords to stabilize in search results for a greater period of time.
Client is a certified small business with over twenty-five years of experience providing sales and service of security screening equipment throughout the United States and Caribbean.
Increase organic traffic, ranking keywords, SERP Features.
- We ran an in-depth SEO audit to locate and fix any underlying issues.
- Thorough keyword research and content creation was the main focus of our campaign.
- Product category pages were optimized.
- Product pages were optimized.
- Fresh blog content was added.
- Image optimization was implemented throughout the website.
- Linkbuilding campaign implemented – DA increased by 4 points.
- The number of ranking keywords was increased to 1116 during Dec 2020 – Apr 2021, with 235 on the first page of Google.
- The number of SERP features was increased to 35, including 2 featured snippets and 18 PAA (People Also Ask).
- The number of organic users in Dec 2020- Apr 2021 increased by 26% compared to Jul 2020 – Nov 2020.