Travel and venue security is of the utmost importance for governments and the agencies that regulate it. In the same time, the security industry is experiencing exciting growth both in terms of volume, as well as technological advancements. Advanced security technology provides travelers with a safer, streamlined experience that is also minimally invasive and sensitive to privacy issues.
Our client has over 25 years of experience providing sales and service of security screening equipment throughout the United States and Caribbean. They offer new as well as refurbished security machines such as walk through metal detectors, security wands, training and testing aids, support equipment and security x-ray machines.
Through in-depth keyword research and relevant content creation we managed to improve our client’s search engine rankings. DA was also increased by four points, allowing the keywords to stabilize in search results for a greater period of time.
Client Intro:
Client is a certified small business with over twenty-five years of experience providing sales and service of security screening equipment throughout the United States and Caribbean.
The Challenge:
Increase organic traffic, ranking keywords, SERP Features.
The Process:
- We ran an in-depth SEO audit to locate and fix any underlying issues.
- Thorough keyword research and content creation was the main focus of our campaign.
- Product category pages were optimized.
- Product pages were optimized.
- Fresh blog content was added.
- Image optimization was implemented throughout the website.
- Linkbuilding campaign implemented – DA increased by 4 points.
The Results:
- Organic traffic increased from around 900 to 9,350 monthly visitors.
- Search Visibility increased by 1278.91%.
- The total number of keywords increased from around 980 to 4,273, with around 750 on the first page of Search Engines.
