If you’re the owner of a small or medium sized business, then you already know how difficult it is to succeed. Many businesses fail to survive their first 12 months and plenty of others fold before they turn five years old.
While you’ll often hear “location, location, location,” as the reason businesses typically fail, poor marketing can also cause a business to fail or struggle to survive. Although it can be challenging to put together an effective traditional marketing campaign, it can be even more difficult to compose and execute a successful digital marketing campaign.
Even though it’s usually hard, putting together and implementing a successful digital marketing campaign is certainly worth the effort. When its well-executed, a digital marketing campaign can improve your organization’s visibility in organic searches. This improved visibility will increase the trust that people have in your business, which can lead to more sales and greater brand awareness.
What Is SEO for SMBs?
Although many people may find themselves at a loss for words when they’re asked to define SEO, it’s still a big part of digital marketing. SEO is difficult to define because it’s constantly changing and evolving.
SEO is a multi-tiered practice that has many facets. Keyword research, optimizing your website, copywriting, content marketing, backlinking and increasing your website’s authority are all part of SEO. There’s even more to SEO than all of the things just mentioned.
With SEO involving so many different tasks and so many factors able to influence your SEO, it’s often advisable for a business owner to seek out a digital marketing agency like JLB Florida. At JLB Florida, we provide a long list of SEO services for small and medium sized businesses across industries. Read about our SEO services now!
Does Your Small Business Need SEO?
Search engines are similar to referral machines that provide the best response to search queries. This makes search a fantastic way to get your website in front of potential clients, assuming it ranks well in organic searches.
The problem with SEO, if you can call it a problem, is that it can take a long time for you to see results from your SEO marketing efforts. If you need more immediate results to stay afloat, then pay per click advertising might be the best approach for you in the short-term.
Even if you decide to go the PPC route to market your business, you should still engage in SEO in the immediate, intermediate and long-term. By doing so, you’ll be able to reduce the amount you spend on PPC advertising in the future after your SEO gains traction.
Choosing a Small Business SEO Provider
Just like SEO can be a challenge, picking an SEO services provider can also be difficult. It’s especially hard if you’re not overly familiar with SEO or digital marketing. To make the best choice, it’s important for you to research potential providers thoroughly and to read their online reviews.
While research and online reviews are a good place to start, you also need to interview the companies you’re considering. Be sure you ask probing questions, such as what type of SEO work they specialize in and what kinds of tactics they’ll use to improve your current SEO. Make sure you ask for a list of referrals in your industry that you can contact to inquire about their experiences with the company you’re interviewing, too.
If you’re trying to choose an SEO services provider, make the easy choice and contact JLB Florida. We’re a full-service digital marketing company that provides specialized SEO services. Contact us to learn more today.