Let us start with a few tips on how to maximize your website for lead generation. With a lead generation website, you can gather many of your web visitors and turn them into clients, then ultimately into brand loyalists. A successful website provides the visitor with all the information customers need to make an informed decision regarding different products and services. Here are a few tips on how to optimize your web site further and turn it into a lead generating machine.
Search Engine Optimization
Search Engine Optimization (SEO) is vital for driving traffic to your website and generating leads. At least 68% of online experiences start with search engines, so it is worthwhile to invest in optimizing your website in order to rank high for the products or services you are offering.
You are more than likely to receive around 90% of search traffic if your website appears on the first page of search engines. It is also important to make sure that your website is fully visible to the major search engines such as Google, Bing, and Yahoo. This includes setting up and submitting sitemaps as well as having a clear website architecture. Most lead generation website owners will turn to a SEO agency to get their site optimized for them.
When your website is secured with HTTPS, it provides your customers with another level of insurance in terms of privacy, transparency, and security. When building a lead generation website, consider HTTPS a top priority, as it is one of the first things a client will look for when visiting a page.
Increase Your Website Speed
Over 82% of people visiting your website expect it to fully load in under three seconds. Around half of your visitors will leave your website if a page loads slowly. Therefore, loading speed should be a priority for any website. You can optimize images and work on the website’s technical elements to ensure better loading speeds, but usually it is better to leave this to a web design company.
Include Contact Forms & Calls to Action (CTAs)
Contact forms are essential to your lead generation website, as they can build trust with your potential clients. It’s also a good idea to keep contact forms as simple as possible and allow users to request information regarding a service or product without supplying too much personal information.
CTAs are also an essential part of any lead generation website – they instruct your visitors what to do if they are interested in your company and the services you provide.
Choose An Agency Partner
Optimizing your website for lead generation can be tricky, and many choose to go with an agency partner. At JLB, we offer all the services you need to create and maintain a lead generating website. Here we take a holistic approach to your business and consider all angles to provide beautiful, user-friendly websites that drive traffic, revenue growth, and handle the technical work of SEO so you don’t have to. Contact us today for a no cost business evaluation.