Client Intro:
A Law Firm SEO Case Study. A law firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.
The Challenges:
- This lawyer client did not have full control of the site when they signed up with us
- Their site structure was not SEO friendly at all
- Most of their content was not optimized for any particular keyword
- Their search visibility was almost non-existent
- The law firm had multiple practice areas but the site was unstructured
- They had been burnt by the Indian SEO company
- The site’s mobile load speed was improved significantly
Our Strategy:
- We did an in-depth audit of the site
- Created a detailed plan to follow and got it approved from the client
- In the first phase, we resolved all the structural issues of the site
- We also resolved the technical issues to maximize the search visibility
- We fixed the existing content to include the demanded keywords by the client
- We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
- High-quality backlinks were added periodically to strengthen the overall SEO game
- AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience
The Results:
- This law firm website was structured for the best results
- The site gained 193% organic traffic within the first 7 months
- The bounce rate dropped from 96% to 68%
- The site was ranked on the 1st page of Google for 21
competitive keywords
