Four Web Design Principles for 2021

These days, there are so many options when it comes to creating a website for your business. We at JLB always suggest going with a professional, preferably an agency, to create a one-of-a-kind digital presence for your most important asset – your brand. If you have not solidified your brand, or don’t know where to start, contact us now! If you do have a branding, and you are ready to put it to use online, we’d like to share some web design principles you’d like to take for your website.

Stunning website design does not come easy. As with any creative discipline, web design has several rules it must abide by. Navigation, visuals, and content must all work together to achieve the perfect balance – one that is functional as well as aesthetically pleasing. Let us take a closer look at a few web design principles for 2021.

Purpose & Foundation

Calls To Action (CTA) are key in supporting your website’s overall goals. A website’s purpose can be providing information, presenting a company and their services, or promoting purchases.

Thoughtful website design adds purpose to your website. It is important to keep in mind who your audience is, and to study behaviors that will lead to visitor retention and continued revenue growth, whether that comes from clicking to “BUY NOW” or “LEARN MORE”.

Content & Meaning

Quality web content should be clear, useful and provide the audience with a guide on what they must do next to complete a certain action. Additionally, search engine optimization (SEO) should be considered when creating content for on-site use, so that necessary keywords are integrated without distracting the reader.

Working with real content from the beginning of the design process is a must – you will be able to spot issues and changes that need to be made, instead of continuously adjusting later. This is one of the most important web design principles of 2021.

Visuals & Engagement

Every design element visible on your website should communicate and reflect your brand’s identity. Illustrations, graphics, and photos are used to balance text segments and give visitors a rest from reading. These elements are also a great way to make a memorable first impression.

Visuals need to be high-quality, clear, and color-balanced, with some animated transitions added for a more interactive experience.

Harmony is Key

Every element of your website’s layout should work together in harmony. Oversized buttons and extreme contrasting colors don’t reflect professionalism. All these elements can have a detrimental effect on user experience – and that will cause your visitors to bounce, hurting your ranking with Google in the process.

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