Dentist Facebook Ads


Client Intro:

A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.

The Challenge:

  • Our dentist client did not have the kind of time to focus on his Google rank and SEO.
  • He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.
  • The Facebook advertisement was the best fix we could offer in that situation.
  • However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.
  • We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

Our Strategy:

  • The only thing we had to get done was to bring leads for the client in a months’ time.
  • We worked with the client to produce an audience persona to create new audiences.
  • We vigorously tested these audiences against the website visitors.
  • We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.
  • We coupled our advertising with email retargeting.
  • We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.
  • The website visitors of *Need an appointment page?* were addressed separately in another retargeting ad sequence.
  • The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Results:

  •  Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.
  • Their hard work surely paid off well and brought the client back with a big investment.
  • We brought the dentist client 193 leads only in the first month.
  • The conversion rate was way above his expectations i.e. 37%.
  • The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.
  • The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.
  • We had a high CTR, CPC was $2.78 and CPL was $17.
  • The account was all in good shape now for our future use.
  • The client extended the contract, this time with additional services.

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