The Challenges:

  • Everything the client had done in the past did not produce any results
  • The data in the ad account couldn’t be used to get quick sales/wins for this client
  • Given their lack of results with the previous marketing spends well into 6 figures had generated less than 2x ROAS, they needed results quickly

The Strategy:

In the case of this client, we had 2 things to leverage:

  1. Budget
  2. Their brand

Based on the feedback from the client and our extensive competitor research, we created 3 strategies to test. But if something isn’t broken, don’t fix it. Which is why we’ve stuck with the first strategy.

Here’s a look at our process:

  • Introduced Instagram story ads
  • Used campaign budgeting to test out multiple audiences at once
  • Picked out best-performing adsets and variations to run them separately
  • Simultaneously launched DPAs (Dynamic Product Ads)
  • Built and implemented a bottom of funnel re-engagement campaign for their email list
  • We did a complete audience analysis after the first week and took out the best performing targeting options to use them in a killer campaign that pulled in a whopping 11X ROAS
  • For the top of funnel campaigns, we kept testing aggressively and kept hitting more than 3X ROAS
  • Launched an intricate middle of funnel retargeting strategy

  • Introduced lookalike and custom audiences for their top and bottom of the funnel

The Results:

  • This nationally recognized clothing brand initially came to us with a negative Return on Ad Spend (ROAS). We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing

  • Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel
  • Within 3 weeks of launching, we were achieving 2.5x ROAS
  • At the end of our 1st month, we were easily achieving 4.36x ROAS

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