The Challenges:
- Everything the client had done in the past did not produce any results
- The data in the ad account couldn’t be used to get quick sales/wins for this client
- Given their lack of results with the previous marketing spends well into 6 figures had generated less than 2x ROAS, they needed results quickly
The Strategy:
In the case of this client, we had 2 things to leverage:
- Budget
- Their brand
Based on the feedback from the client and our extensive competitor research, we created 3 strategies to test. But if something isn’t broken, don’t fix it. Which is why we’ve stuck with the first strategy.
Here’s a look at our process:
- Introduced Instagram story ads
- Used campaign budgeting to test out multiple audiences at once
- Picked out best-performing adsets and variations to run them separately
- Simultaneously launched DPAs (Dynamic Product Ads)
- Built and implemented a bottom of funnel re-engagement campaign for their email list
- We did a complete audience analysis after the first week and took out the best performing targeting options to use them in a killer campaign that pulled in
a whopping 11X ROAS - For the top of funnel campaigns, we kept testing aggressively and kept hitting
more than 3X ROAS - Launched an intricate middle of funnel retargeting strategy
- Introduced lookalike and custom audiences for their top and bottom of the funnel
The Results:
- This nationally recognized clothing brand initially came to us with a negative Return on Ad Spend (ROAS). We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing.
- Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel
- Within 3 weeks of launching, we were achieving 2.5x ROAS
- At the end of our 1st month, we were easily achieving 4.36x ROAS
