In today’s connected society, consumers are demanding improved user experiences and user interfaces that cater to them personally when they visit websites. Shoppers now want websites that are nice-looking, quick to respond to their commands, and performance-driven. These demands, along with future trends, mean that web designers are constantly challenged to adapt to the demands of an evolving global marketplace.
As has happened in past years, web designers must adapt their web designs so that they satisfy consumers’ wants and needs. More specifically, they need to adapt their web designs so that they exceed what shoppers expect when they visit a website.
Web Design Trends for 2020
To keep up with what consumers now want from a website, web designers must study the current UI and UX trends and implement at least some of them in the websites they create. Here are some UI and UX web design trends that are expected to dominate in 2018 and beyond:
Designing Without an Interface
While it may seem like Amazon Alexa and Microsoft’s Cortana are still relatively new products, more than 30 million homes already have a voice assistant. According to Gartner’s research, approximately 30 percent of web browsing will be performed without the use of a screen by 2020. These figures underscore the need for web designers to create user interfaces that are, well, faceless as they move forward.
Similar to how touchscreens have replaced the need for a mouse in many instances, the voice may eventually prevent people from having to type anything into a search bar. In fact, the voice may stop you from ever having to use your hands to search for something altogether over time.
Using Vibrant Colors and Borderless Displays
While flat web designs with neutral colors aren’t gone entirely, they’re slowly being combined with or replaced by designs that boast vibrant colors and borderless displays. While striking colors are often eye-catching on their own, borderless displays allow for a story-like display that simply continues.
Switching from Static Content to Video-Based Design
While a company’s logo will still catch the attention of users and communicate a lot about the brand it represents, another tool is now being used to capture the attention of visitors. And that tool is a full-screen video.
One of the great things about video content is that it engages consumers across digital platforms. Another benefit to videos is that they can tell a story or explain how a product should be used much, much better, and in a more appealing way than static content can. You can improve the experience people have when they visit your website even more by adding voice or sound effects to your videos.
While cards are pretty much staples on Pinterest and Facebook, they’re now appearing on a greater number of business websites. Users generally like cards because they serve as intuitive entry points that lead to more information they may want to see.
At JLB Florida, we provide web design services that can help you make the most of the latest UI and UX web design trends. To learn more about our web design services, contact JLB Florida today.