Client Intro:
A Black Friday-Cyber Monday Success Story – Before we started handling the advertising efforts of a Fitness Store, they were struggling hard to maintain break-even. Learn how we took over the account and turned it into a money-making machine
The Challenge:
To get 2X ROAS using Facebook Ads – something the brand had been trying to achieve for months!
The Process:
To get the results we desired, we:
- Identified the core problem: the ad spend was not being used properly. Instead, the store was spending most of the ad spend on traffic campaigns.
- Turned off all irrelevant campaigns.
- Launched a “Conversion” campaign, considering that the primary goal was increased sales.
- Started RFT testing to get winning assets quickly.
- Designed dynamic ads with engaging graphics and minimal, client-centric copy addressing the pain points of the brand’s customers.
- Rigorously tested the Ad copy/Creatives.
The Results:
From Nov 15th, 2020 to Dec 15th, 2020:
- The brand achieved sales of $81,813 on a Facebook ad spend of $15K.
- The ROAS achieved was 5.28X.
- 1,126 products were sold.
