Client Intro:
A financial advisor, tired of his 9-5 routine, recently started a marketing agency to capture more business from Facebook Ads. Let us show you how we helped him do it!
The Challenge:
To get high-value agency leads within a limited advertising budget without any past data.
The Process
To achieve the numbers we were looking for, we:
- Built a new funnel from scratch.
- Focused on cold audiences (due to a lack of past data).
- Kick started a CBO campaign with at least 3 ad sets.
- Started off with massive audiences, giving Facebook more room to optimize for the best results.
- Continually tested multiple new creatives and ad copy.
- Conducted 4-6 weeks of RFT testing.
The Results:
From 14th Oct 2020 to 11th Jan 2021, we:
- Managed to reel in 106 leads.
- Attained a minimal Cost Per lead of $47, with a total ad
spend of $5,017. - Achieved a lead conversion rate of 90%!
