Client Intro:
This US-based beauty store was struggling on all platforms and wasn’t generating business from its advertising efforts. We took over the entire account (Facebook Ads, Google Ads, Email Marketing, and SEO) and turned things around for them. Learn how!
The Challenge:
To get 2X+ ROAS using Facebook Ads.
The Process:
To get the results our client wanted, we:
- Built a new funnel from scratch.
- Designed multiple new creatives and ad copies.
- Carried out CBO/ABO campaign testing.
- Used 8 normal Lookalike Audiences and 2 LTV Lookalike Audiences.
- Conducted 4-6 weeks of RFT testing.
- Paired the Facebook ad strategy with immaculately executed email marketing efforts.
The Results:
From Sep 29th, 2020, to Oct 28th, 2020:
- The client sold 5000+ products.
- $164,718 were made in sales with an ROAS of 9.78X (ad spend: $16,837)
