The True Cost of Fraud
Guest Post from our partner, NoFraud. Fighting eCommerce fraud can be an incredibly time consuming job. With the adoption of EMV chip technology making transactions in brick and mortar stores more secure, eCommerce fraud is expected to rise dramatically. When choosing a fraud prevention method to battle this unfortunate trend, merchants need to think about […]
Shopify VS BigCommerce – What to Pick in 2021
Both Shopify and BigCommerce are powerful SaaS eCommerce platforms that enable you to launch online stores quickly and without requiring advanced web development skills. SaaS or “Software as a Service” platforms have a huge advantage over regular websites: online sellers are not required to maintain their content themselves – the SaaS platform will host their […]
What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign
Guest blog by ContentBacon Move prospects further along the sales funnel, triggered either by time or by action. “It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on […]
How Even SMB eCommerce Sites Can Leverage Big Data Techniques
Guest blog by Springbot Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI. “Big data” is one of those marketing buzzwords that’s […]
The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share.
Guest Post by one of our Partners, ContentBacon. It’s the chorus, not the aria that closes the sale. “But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced […]
How To Interpret Your Behavior and Conversion Data
We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. […]
Tips and Tricks for Improving Your “After-The-Sale” Experience
You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again? Guest blog by Lauren Macdonald of eBridge Connections. You’re already halfway there! Getting your customer to fill their cart and complete the checkout process is half the battle. If you’re receiving a […]
Product Information Management For Ecommerce
Guest Post from Our Partner, Saleswarp Today’s shoppers have more options and shorter attention spans than ever, so providing a convenient shopping experience is of utmost importance. A seamless and convenient shopping experience starts with optimizing product listings. Providing quality product content and optimizing product listings ensures that customers can easily find your products online […]
What websites to use as inspiration for my Prestashop eCommerce site designs?
When planning to build a brick and mortar retail store, you’re likely to use other stores of a similar size and scope to identify things that you like, and things that you don’t. When planning to build an eCommerce website, similarly it’s always a great idea to look for inspiration by spending some time reviewing […]
Part I – General Costs to Building a Magento Website
Many in the digital marketing community recommend Magento as an excellent E-commerce platform, but for a business looking to build a new online storefront, understanding what Magento website development should cost can be a challenge. To help businesses to budget for these expenses more effectively, we’ve outlined some major factors and provided some rough ideas […]
