How Even SMB eCommerce Sites Can Leverage Big Data Techniques
Guest blog by Springbot Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI. “Big data” is one of those marketing buzzwords that’s […]
The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share.
Guest Post by one of our Partners, ContentBacon. It’s the chorus, not the aria that closes the sale. “But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced […]
JLB – We Lead By Design
JLB Florida–truly emphasizing JLB’s Joy, Life, Business motto. Both the rebranding and merging of services and solutions enabled us to construct a new and effective business model that takes our commitment to provide customers with top-notch designs, website development, and business class support to the next level. We are embracing our ‘lead by design’ approach […]
How To Interpret Your Behavior and Conversion Data
We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. […]
Tips and Tricks for Improving Your “After-The-Sale” Experience
You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again? Guest blog by Lauren Macdonald of eBridge Connections. You’re already halfway there! Getting your customer to fill their cart and complete the checkout process is half the battle. If you’re receiving a […]
Product Information Management For Ecommerce
Guest Post from Our Partner, Saleswarp Today’s shoppers have more options and shorter attention spans than ever, so providing a convenient shopping experience is of utmost importance. A seamless and convenient shopping experience starts with optimizing product listings. Providing quality product content and optimizing product listings ensures that customers can easily find your products online […]
Multichannel Retail: The case for an Order Management System
Though ecommerce is a fraction of overall retail sales, it has clearly been outpacing brick and mortar sales year over year for some time now. The National Retail Federation predicts that non-store sales will grow 8-12% in 2017, compared with a projected 3.7-4.2% growth rate for the retail industry as a whole. Globally, it is […]
How to Get Leads & Sales After a Hurricane
While a hurricane is a tragedy that can easily hurt many businesses, it can also provide a unique opportunity for businesses with particular goods and services. For companies that help with water damage, tree removal, roof repairs, and other services that are in high demand after a hurricane sweeps through a region, it’s important to […]
How to Earn Inbound Leads For Your WMS
In order to survive online as an eCommerce merchant, you have to implement tactics other than word-of-mouth marketing and a few ad placements. Your product is not going to sell itself. eCommerce merchants and eCommerce companies should consider implementing an inbound marketing strategy. Inbound marketing is a strategy used to pull in leads through blogging, […]
Is Magento Community PCI Compliant?
Do you have a Magento Community website that accepts credit cards, or are you planning to build one? Then PCI compliance should be at the top of list of things to addresst. A lack of PCI compliance can lead to huge fines – from $5,000 to $100,000. It can also lead to a loss of […]
