3 Ways to Boost Your E-commerce Landing Page Performance
E-commerce businesses face a unique challenge, and that’s the fact that their entire image is wrapped up in their website. It’s the only place that customers connect with you, from first introduction through building their loyalty. The immediate impression that’s formed when someone lands on one of your pages plays a huge role in your […]
A Quick Guide to Facebook & Instagram Live for SMBs
In 2016, the ability to share live content on social media exploded onto the scene. The preference for live content has only continued to grow with viewers spending 8x longer watching video that’s live over on demand content. Now, take what we know about video being the preferred type of content and blend that with […]
3 Reasons Why a Strong Logo Is Essential for Small Businesses
What happens the first time you meet someone? If you’re like most people, you do a quick assessment and pick up on a few key details. These are the things you’ll remember and keep in mind should you meet this person again. We’ve come to know this as a first impression, and most people will […]
Why Local SEO Is Critically Important to SMBs Today
Local SEO is an insanely effective way for small businesses to market themselves online. It’s the ultimate tool in helping them promote their products and services to the local customers that are primed to walk through their door. In an extremely competitive digital environment, local SEO gives locally based, small businesses the competitive advantage they […]
How Your Ecommerce Business Can Target Mobile Customers
Mobile technology has been at the forefront of major changes in the e-commerce industry. Not only is mobile technology more accessible – at least 80% of internet users own a smartphone – it’s also advancing at an incredible rate. Mobile devices are now capable of doing more with a focus on user comfort features that […]
How SEO and PPC Are Better Together for Small Businesses
For any business, building an audience and a reputation in the digital world is important. But, for small businesses, it’s crucial that this happens as soon as possible. SMBs turn to digital marketing tactics to help them achieve this goal, but often find that their efforts reach a screeching halt when they’re faced with one […]
Customer Reviews: The Mighty Weapon that Allows Even the Smallest of eCommerce Startups to Compete with Amazon
The wind carries them away, but the standing water left in a hurricane’s wake is a mosquito’s favorite place to reproduce. Your reputation is largely created by your customers. It’s possible to have a deep hand in shaping it, but without people talking about you, you’re just tooting your own horn. Nobody appreciates the constant […]
An Intro to PPC for SMBs
Whether you own a new business or your business has been around for years, you’re probably constantly looking for ways to attract new customers. If you haven’t done much digital marketing, you may not be familiar with all the online marketing tools that are available to you. One such tool is pay per click advertisements, […]
A Quick Guide to SEO for SMBs
If you’re the owner of a small or medium sized business, then you already know how difficult it is to succeed. Many businesses fail to survive their first 12 months and plenty of others fold before they turn five years old. While you’ll often hear “location, location, location,” as the reason businesses typically fail, poor […]
2020 Web Design Trends: UI and UX
In today’s connected society, consumers are demanding improved user experiences and user interfaces that cater to them personally when they visit websites. Shoppers now want websites that are nice-looking, quick to respond to their commands, and performance-driven. These demands, along with future trends, mean that web designers are constantly challenged to adapt to the demands […]
