What is Direct Response Marketing
Direct response marketing is a type of marketing that’s specifically designed to create an instant response in customers by encouraging them to take a specific action. Direct response ads must trigger immediate action from potential customers, since the goal is to generate leads or sales quickly. While traditional marketing usually aims to raise brand awareness […]
10 Questions to Ask When Choosing an eCommerce Platform
The process of choosing an eCommerce platform that boasts all the features you want can be difficult to come by. A wide choice of solutions, free and paid, hosted and downloadable, simple and feature-rich make the process even more tricky. It goes without saying that the research takes a good deal of time and […]
Shopify VS BigCommerce – What to Pick in 2021
Both Shopify and BigCommerce are powerful SaaS eCommerce platforms that enable you to launch online stores quickly and without requiring advanced web development skills. SaaS or “Software as a Service” platforms have a huge advantage over regular websites: online sellers are not required to maintain their content themselves – the SaaS platform will host their […]
JLB Florida Teams Up With Dotmailer for eCommerce Webinar
On January 17th, Jenna Mollard, JLB Florida’s Director of Business Development, teamed up with dotmailer to host their Google Adwords & Email Marketing for eCommerce Webinar. Together, dotmailer and JLB Florida discussed different innovative strategies for eCommerce companies to utilize to refine their business and drive up sales. The attendees received a comprehensive education […]
JLB Florida Teams Up With Dotmailer for eCommerce Webinar
On January 17th, Jenna Mollard, JLB Florida’s Director of Business Development, teamed up with dotmailer to host their Google Adwords & Email Marketing for eCommerce Webinar. Together, dotmailer and JLB Florida discussed different innovative strategies for eCommerce companies to utilize to refine their business and drive up sales. The attendees received a comprehensive education […]
Customer Engagement: Are You Doing it with Your Website?
Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]
Customer Engagement: Are You Doing it with Your Website?
Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]
How Even SMB eCommerce Sites Can Leverage Big Data Techniques
Guest blog by Springbot Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI. “Big data” is one of those marketing buzzwords that’s […]
How To Interpret Your Behavior and Conversion Data
We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. […]
Tips and Tricks for Improving Your “After-The-Sale” Experience
You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again? Guest blog by Lauren Macdonald of eBridge Connections. You’re already halfway there! Getting your customer to fill their cart and complete the checkout process is half the battle. If you’re receiving a […]
