10 Questions to Ask When Choosing an eCommerce Platform
The process of choosing an eCommerce platform that boasts all the features you want can be difficult to come by. A wide choice of solutions, free and paid, hosted and downloadable, simple and feature-rich make the process even more tricky. It goes without saying that the research takes a good deal of time and […]
Customer Engagement: Are You Doing it with Your Website?
Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]
JLB Florida Teams Up With Dotmailer for eCommerce Webinar
On January 17th, Jenna Mollard, JLB Florida’s Director of Business Development, teamed up with dotmailer to host their Google Adwords & Email Marketing for eCommerce Webinar. Together, dotmailer and JLB Florida discussed different innovative strategies for eCommerce companies to utilize to refine their business and drive up sales. The attendees received a comprehensive education […]
8 Tips to Organizing Your Content Calendar in the New Year
If you are barely staying ahead of your content marketing strategy and posting content at the last minute, you aren’t doing your eCommerce business any favors. Sure, sometimes a digital marketer will get a brilliant idea on the fly, but let’s be honest—well-developed ideas have more strategy behind them. In 2017, mediocre content is no […]
Increasing B2B eCommerce Conversions
What about the B2B world? What are the big differences between consumers and businesses that can directly affect conversions? It’s no secret that B2B eCommerce is exploding. More and more manufacturers, distributors, and wholesalers are moving their sales rep driven processes online to deliver a self-service model for their customers. Let’s highlight a hats few […]
Part II – Professional Services and Long Term Costs for a Successful Magento site
Check out Part 1 of this Blog – General Costs to Building a Magento Website. Most successful Magento website development builds involve bringing in experienced professionals to help build the website itself. Much like general contractors, these are the folks that put up the 2’ x 4’s. While rates will vary based upon the vendor […]
Magento Vs BigCommerce
When evaluating E-commerce systems, we always recommend starting by highlighting the goals that you’re seeking to meet as a business. Every shopping cart platform has its own pros and cons, but your unique needs and the experience that you’re hoping for as an organization will point you down the best path for your specific use […]
Magento 2 vs Miva
When comparing E-commerce platforms, it’s always important to identify the kind of experience that you’re hoping to have as merchants. Each software has its respective strengths and weaknesses, but your specific use case and goals will lead you in the right direction when comparing E-commerce software options. In the case of Miva and Magento 2, […]
Tips and Tricks for Improving Your “After-The-Sale” Experience
You got your customer to the “Buy Button”, now how will you keep them happy and encourage them to shop with you again? Guest blog by Lauren Macdonald of eBridge Connections. You’re already halfway there! Getting your customer to fill their cart and complete the checkout process is half the battle. If you’re receiving a […]
How To Interpret Your Behavior and Conversion Data
We recently provided a look at how to learn from your Google Analytics Audience data. As the next installment in this series, we’ll be walking you through Behavior data, helping you to uncover how visitors are interacting with your website itself. This data can lead to lots of E-commerce conversion optimization opportunities for your website. […]