What You Can Learn from the Top E-commerce Businesses on Instagram
Social media has become an invaluable necessity for e-commerce businesses that want to build brand awareness and expand their reach into a massive, global market. Maybe the goals for your business are more small scale and you’re not necessarily looking to go global, but brand awareness and engagement are still crucial. Before you head to […]
How to Distribute and Repurpose Your Content to Increase Engagement
Good content is an investment. This is one thing that’s true for every business, regardless of their size or content strategy. From the big player that’s invested massive amounts of money to the local small business owner that stayed up into the wee hours of the morning working out the kinks in a video, content […]
The Key Elements that Make Any Landing Page More Effective
Effective landing pages are essential components of a successful digital marketing strategy. It really doesn’t matter what you’re offering, or how targeted your PPC campaign, if you’re landing page isn’t optimized for success, you’re not going to see the results you want. Period. What’s even worse than a lackluster landing page is not having one […]
How to Keep Your E-commerce Website Secure
Have you ever thought about your e-commerce site as if it were a physical retail location? With a physical location, there’s a sense of vulnerability. Someone could walk in, steal from you or scout the place out for weaknesses. Even your customers are vulnerable. This is a fact of life, but fortunately few ever feel […]
Why Video Is Crucial in Social Media Marketing
It wasn’t that long ago that blog after blog was pushed out predicting the trends in marketing for the coming year. Try and find just one that didn’t mention video. Chances are you can’t. It’s predicted that by next year, video will account for 80% of consumer internet traffic. Honestly, video has been big on […]
4 Keys to Designing a Lead Generating Website
Someone visits your site, they get comfortable and fill out a form. Then, BOOM! A lead is created. It sounds simple enough, so why is lead generation something so many businesses struggle with? While there are websites that have mastered the art of lead generation, they’re more the exception than the norm. The fact is, […]
Defining Your Social Media Strategy – 5 Tips
With 2018 well underway, now is the time for you to define your social media strategy for the year if you haven’t already done so. If you’re intimidated by the thought of creating a social media strategy, don’t be. Developing a strategy for social media is a worthwhile investment of time and resources that can […]
What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign
Guest blog by ContentBacon Move prospects further along the sales funnel, triggered either by time or by action. “It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on […]
JLB Florida Teams Up With Dotmailer for eCommerce Webinar
On January 17th, Jenna Mollard, JLB Florida’s Director of Business Development, teamed up with dotmailer to host their Google Adwords & Email Marketing for eCommerce Webinar. Together, dotmailer and JLB Florida discussed different innovative strategies for eCommerce companies to utilize to refine their business and drive up sales. The attendees received a comprehensive education […]
Customer Engagement: Are You Doing it with Your Website?
Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]
