PPC · Meta ads
Pick one objective, one offer and one audience, give it enough budget to learn, and judge it by customers, not likes.
Choose Leads or Sales, not Engagement
Install the pixel before spending
Test creative, not settings
Tell us what you need and we’ll get back to you. Or book a free 30-minute call. Or call 954-539-5678.
To start Facebook ads as a small business, set up Meta Business Manager and the Meta pixel on your website, then run one campaign with one clear goal. Choose the Leads or Sales objective (not Engagement or Awareness) if you want customers. Target the area you serve, let Meta’s broad targeting do much of the work, and test two to four ads with a clear offer. Set a budget you can run for at least a few weeks without touching, then judge it by cost per customer.
Facebook ads suit businesses with a visual product, a clear offer, or a service people do not search for until they are prompted: home improvement, fitness, events, restaurants, local retail and many professional services.
Meta’s current campaign objectives are Awareness, Traffic, Engagement, Leads, App promotion and Sales. The objective tells Meta which people to show your ads to.
For service businesses. Optimizes for form submissions, calls or messages. Instant forms keep people on Facebook; a website form usually brings better-quality leads.
For online stores and anyone tracking purchases or bookings on their website. Needs a working pixel and purchase event.
Cheap clicks and likes, but Meta finds people who click and react, not people who buy. Rarely the right starting point if you want customers.
If your ads are about housing, employment, or financial products and services such as credit, Meta requires you to declare a Special Ad Category. Meta’s documentation says those ads cannot target by gender or ZIP code, age options are generally fixed at 18 to 65+, and lookalike audiences are unavailable. Plan for that before you build audiences.
Meta’s delivery system learns from results. A budget too small to produce several conversions a week keeps campaigns stuck guessing. Practical rules:
For reference, LocaliQ’s 2026 Facebook benchmarks put the average cost per lead for lead-objective campaigns at $27.39 across industries, from $12.30 for career and employment to $61.56 for dentists. Your market and offer will move this a lot.
Book a free 30-minute call. We look at your offer, website and tracking with you and tell you what we would set up first. No obligation. Pick a time.
On Facebook and Instagram, the ad itself does most of the targeting. People stop for something relevant to them.
Our paid advertising management covers Google and Meta, so budget can follow whichever channel produces customers at the lower cost. If you are in South Florida, see our take on social media marketing for small businesses. And because ads only work as well as the page they send people to, our landing page guide is worth a read before you launch.
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Pick a time. We look at what you have now with you and tell you what we would change first. No obligation.
Prefer to talk now? Call 954-539-5678, or send the form and we’ll contact you.
Enough to produce several conversions a week so Meta can learn. Work backward from your expected cost per lead, and plan to run the test for at least two to four weeks.
Often, if you have a clear offer, a working pixel and someone who follows up with leads quickly. Judge it by cost per customer rather than clicks or likes.
Use Ads Manager for anything aimed at leads or sales. Boosting is simple but offers fewer objectives, targeting and tracking controls.
The Leads objective. It optimizes for form submissions, calls or messages. Use Sales if you track purchases or bookings on your website.
