E-commerce · B2B
Customer pricing, quotes, net terms and a clean ERP connection matter more than the platform. Here is how to plan it and choose.
Customer pricing and net terms
ERP sync planned first
Platform choice by complexity
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B2B ecommerce means selling to other businesses through a website, instead of by phone, email and spreadsheet. A working B2B store does four things a consumer store does not: it shows each customer their own prices, lets buyers request and accept quotes, lets approved accounts pay on net terms or by purchase order, and keeps orders, inventory and invoices in sync with your ERP or accounting system.
Most growing distributors and manufacturers can do this on Shopify, BigCommerce, Adobe Commerce or WooCommerce. The platform matters less than getting pricing rules, account structure and the ERP connection right before you build. According to the US Census Bureau, ecommerce was 17.1% of US retail sales in the second quarter of 2026, and business buyers now expect the same self-service from their suppliers.
A consumer store sells one price to anyone with a card. A business store sells to accounts with history, contracts and approval rules. The differences show up in five places:
Use this as a requirements list before you talk to any platform or agency. Mark each item as day one, later or not needed.
Companies with multiple locations and buyers, roles for who can order, who can approve, and who only views invoices.
Price lists or catalogs per customer group, volume breaks, and the option to hide prices from anyone not logged in.
A way for buyers to request a quote from their cart, and for sales reps to send a draft order the buyer can accept and pay.
Payment on account with terms, PO number capture, credit limits and payment reminders tied to invoices.
Minimums, maximums and increments per product, so the cart matches how you actually ship.
Quick order forms by SKU, saved lists and one-click reorder from order history.
Two items are often forgotten. Tax exemption: wholesale buyers buying for resale need their exemption certificate on file so tax is not charged. Sales rep access: reps should be able to place orders on behalf of customers, so phone and email orders flow through the same system.
As of 2026, every major platform has native or add-on B2B tools. The right fit depends on catalog size, how custom your pricing is, and how much code you want to own.
The ERP connection decides whether the store saves your team time or creates double entry. Write down, for each kind of data, which system owns it and how often it moves:
Prebuilt connectors cover common pairings. Custom pricing logic, unusual units of measure and multi-warehouse rules usually need integration work. Our systems integration team connects stores to ERP, CRM and accounting systems, and we have written about connecting QuickBooks, Shopify and a CRM for smaller setups.
Book a free 30-minute call. We look at how your customers order today and tell you which platform we would use and what we would build first. No obligation. Pick a time.
If you are starting from scratch or rebuilding, our web design team builds B2B and wholesale stores on Shopify, Shopify Plus, BigCommerce, WooCommerce and Magento, and you keep the site if you ever leave.
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Pick a time. We look at what you have now with you and tell you what we would change first. No obligation.
Prefer to talk now? Call 954-539-5678, or send the form and we’ll contact you.
B2B ecommerce is selling products to other businesses through a website or portal. It usually adds company accounts, customer-specific prices, quotes, net payment terms and a connection to the seller’s ERP or accounting system.
B2C stores sell one public price to individual shoppers who pay by card. B2B stores sell to company accounts with several buyers, contract pricing, minimum quantities, purchase orders and invoices on terms.
Yes. As of 2026 Shopify B2B is available on Basic, Grow, Advanced and Plus. Standard plans are limited to three active B2B catalogs and cannot assign catalogs to individual companies; Shopify Plus removes those limits.
If you have more than a few dozen wholesale orders a month, yes. Without it, staff re-key orders and prices drift out of date. Decide which system owns customers, prices, inventory and invoices before you build.
It depends mostly on pricing complexity and the ERP connection. A store on standard B2B features can launch in weeks; custom pricing logic and integration work add time, so plan a pilot launch before opening to all accounts.
