Is SEO a Necessity? Understanding the Cost of Ignoring Search Engine Optimization
If you’re involved in running a business, whether it’s your own or for someone else, chances are pretty good that you’ve at least heard of search engine optimization, also known as SEO. Considering that there are more than 3.5 billion searches a day conducted on Google alone, it’s easy to understand why businesses would want […]
Understanding Local Pack Ranking: 5 Factors You Need to Succeed
When you make a local search on Google, a number of businesses are outlined on the SERP (Search Engine Results Page). The box holding these businesses is called a local pack. Small and large businesses alike compete for a spot in the local pack, which can lead to dozens – if not hundreds – of […]
4 Reasons PPC and SEO Are Better Together
Search engine marketing is generally divided into two categories – PPC and SEO PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements […]
How to Master Local SEO for Multi-Location Small Businesses
Local SEO is one of the most effective tools for small businesses to target and attract members of a local audience that are ready to become real, paying customers. When you’re just one location in one town, optimizing local SEO to your advantage is piece of cake, well almost. But what happens when you’re ready […]
Why Instagram Is the Social Platform for Small Business Growth
The number of people using social media is growing every day, with users spreading themselves across multiple platforms. This has presented a bit of a challenge for businesses looking to engage with their audiences on social networks. With demographics and social behaviors shifting, how do you know which platforms are worth the time and investment […]
3 Ways to Boost Your E-commerce Landing Page Performance
E-commerce businesses face a unique challenge, and that’s the fact that their entire image is wrapped up in their website. It’s the only place that customers connect with you, from first introduction through building their loyalty. The immediate impression that’s formed when someone lands on one of your pages plays a huge role in your […]
A Quick Guide to Facebook & Instagram Live for SMBs
In 2016, the ability to share live content on social media exploded onto the scene. The preference for live content has only continued to grow with viewers spending 8x longer watching video that’s live over on demand content. Now, take what we know about video being the preferred type of content and blend that with […]
3 Reasons Why a Strong Logo Is Essential for Small Businesses
What happens the first time you meet someone? If you’re like most people, you do a quick assessment and pick up on a few key details. These are the things you’ll remember and keep in mind should you meet this person again. We’ve come to know this as a first impression, and most people will […]
Why Local SEO Is Critically Important to SMBs Today
Local SEO is an insanely effective way for small businesses to market themselves online. It’s the ultimate tool in helping them promote their products and services to the local customers that are primed to walk through their door. In an extremely competitive digital environment, local SEO gives locally based, small businesses the competitive advantage they […]
How Your Ecommerce Business Can Target Mobile Customers
Mobile technology has been at the forefront of major changes in the e-commerce industry. Not only is mobile technology more accessible – at least 80% of internet users own a smartphone – it’s also advancing at an incredible rate. Mobile devices are now capable of doing more with a focus on user comfort features that […]