E-commerce · Platforms
Wix is a website builder that sells. Shopify is a store platform that also builds websites. The difference shows up as your catalog and sales grow.
Wix for sites that sell a little
Shopify for stores that sell a lot
Check variants, apps and fees first
Tell us what you need and we’ll get back to you. Or book a free 30-minute call. Or call 954-539-5678.
Choose Shopify if selling online is the main job of your website, you expect your catalog or order volume to grow, or you want the widest choice of ecommerce apps, payment options and sales channels. Choose Wix if your website is mainly about your business, with a modest product range or services and bookings on the side, and you want design freedom with a drag-and-drop editor.
Both are hosted, so neither needs servers or plugin updates. Both have plans that accept payments. The real differences are how far each scales on catalog size, how much the app ecosystem can add, and how easily you can grow into wholesale, multiple locations or international selling. This guide compares them on those points, as of 2026.
Built for commerce first. Plans from Basic to Advanced and Plus. Large app store, its own payment processing, point of sale, and B2B tools on higher plans. Up to 2,048 variants per product.
Website builder first, with Wix Stores for selling. Core, Business and Business Elite plans accept payments. Flexible visual editor, bookings and events built in. Up to 1,000 variants per product.
For a store with simple products, both are fine. Differences appear with complex catalogs:
If you sell apparel in many size and color combinations, made-to-order products, or parts with long spec lists, test your largest product on both before deciding.
On Shopify, as of 2026, online card rates with Shopify Payments are 2.9% + 30 cents on Basic, 2.7% + 30 cents on Grow and 2.5% + 30 cents on Advanced. If you use another payment provider, Shopify adds a fee of 2%, 1% or 0.6% depending on plan. Plan prices are $39, $105 and $399 a month on monthly billing, or $29, $79 and $299 billed yearly.
Wix’s plans page says prices and currency vary by location and shows prices for reference, so check your own price at checkout. Its Core, Business and Business Elite plans accept payments, and Business Elite is positioned for advanced ecommerce. Wix Payments and other providers charge processing fees; confirm the current rate for your country before comparing. Whichever you pick, build a one-year cost with plan fees, processing on your expected sales, and paid apps.
Think about who will run the store each week. On Wix, the same editor manages pages, blog posts, bookings and products, which suits an office manager who looks after the whole site. On Shopify, the admin is built around orders, fulfillment, inventory and customers, with content pages secondary. Shopify’s mobile app is strong for processing orders and checking stock on the go.
Either way, give each person their own login rather than sharing one, turn on two-step login, and remove access the day someone leaves. Store accounts hold customer data and payout details, so they deserve the same care as your email.
Book a free 30-minute call. We look at your products, sales plans and current site with you and tell you which platform we would choose and what we would do first. No obligation. Pick a time.
Think about where the business will be in three years, not just today:
Neither platform lets you take the site itself elsewhere. Wix’s help center states that a Wix site must run on Wix’s servers and cannot be moved to another host. Shopify themes likewise only run on Shopify. What you can take with you is your domain and your data. Shopify exports products, customers and orders to CSV files, and its migration tools and apps are widely used to move stores in and out.
Many businesses start on Wix and move to Shopify when the store outgrows it. If you do, plan 301 redirects from every old product and page URL so rankings carry over, and expect to rebuild the design.
Pick Shopify if:
Pick Wix if:
JLB USA has built websites for growing businesses for more than 15 years, with 500+ clients and 1,000+ projects. We build stores on Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento, Ecwid and OpenCart, and custom WordPress sites, and we set up redirects so rankings carry over when you move. You can edit your own site and keep it if you leave. See our web design services, examples in our before and after gallery, and our Shopify versus WooCommerce comparison.
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Pick a time. We look at what you have now with you and tell you what we would change first. No obligation.
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It depends on your plan, location and sales. Wix shows prices that vary by location, and Shopify’s Basic plan is $39 a month or $29 billed yearly as of 2026. Compare a full year including processing fees and paid apps.
Wix supports up to 1,000 variants per product and a range of selling features. Stores with large catalogs, many locations or heavy integrations usually find Shopify easier to scale.
Yes. You cannot move the Wix site itself, but you can move products, customers and content to Shopify, rebuild the design and set up 301 redirects from old URLs.
Both handle the technical basics and can rank. Product and category content, page speed and links matter more than the platform.
Only when you use a payment provider other than Shopify Payments: 2% on Basic, 1% on Grow and 0.6% on Advanced, as of 2026.
