Web design · Timelines
A simple site can go live in days. A custom business site usually takes 6 to 10 weeks. The build is rarely the slow part.
Timelines by project size
The phases, week by week
Seven things that cause delays
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A simple site on a website builder can go live in a few days to two weeks if you already have your content. A custom business website typically takes 6 to 10 weeks; that is the range most JLB USA custom WordPress sites launch in. Larger sites with e-commerce, many integrations or hundreds of pages can take three months or more. In almost every project, the build itself is not the slow part. Content, feedback and decisions are.
These are typical ranges, not promises. Your timeline depends on scope and, above all, on how fast decisions come back.
Phases overlap. Content work should start in week one, not after design is approved.
Planning a new site and want a realistic timeline? Book a free 30-minute call. We look at what you have now and tell you what we’d change first. No obligation.
AI tools can draft layouts and placeholder copy in minutes, and they help speed up first drafts. They do not remove the slow parts: deciding what you offer, gathering real photos and proof, writing accurate service details, connecting forms to your systems and testing everything. Google’s guidance on helpful content also rewards pages written for people with real expertise, not generic text. Use AI to speed up drafting, then have someone who knows the business edit every page.
Launch is not the finish line for search. Google needs to crawl and process new and changed pages, and Google’s own documentation says crawling can take from a few days to a few weeks. For a redesign that changes URLs, Google’s site-move guidance notes that rankings can fluctuate while it processes the move. Submitting an XML sitemap and setting up redirects from every old URL helps. Our guide to redesigning without losing rankings covers the full checklist.
A brand-new site with no history is simpler in one way: there are no rankings to protect. A redesign of a site that already brings in traffic needs extra steps that add time but are worth it:
Allow roughly an extra week or two for this work on a typical small business site, and more for sites with hundreds of pages. Skipping it to save time is how businesses lose months of traffic.
Projects that start with these items in hand usually stay on schedule:
None of this needs to be perfect. Rough drafts and phone photos give the design team something real to work with, and they can be replaced before launch.
We build custom WordPress websites and e-commerce sites on platforms including Shopify, BigCommerce and WooCommerce. Most custom sites launch in 6 to 10 weeks. You can edit your own site, and you keep it if you leave. On redesigns, we set up redirects from old pages so rankings carry over. After launch, our hosting and support includes constant automated monitoring and malware cleanup.
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With a template and ready content, a simple Wix site can go live in a few days to two weeks. Writing copy and gathering photos as you go adds time.
Typically 6 to 10 weeks for a custom business site. E-commerce and integrations add time. Content and feedback speed are the biggest variables.
A small store with a theme can launch in a few weeks. Larger catalogs, custom design, shipping rules and integrations push it to several months.
Content that is not ready. After that, too many approvers, scope changes and missing logins for the domain, hosting and analytics.
Google’s documentation says crawling can take from a few days to a few weeks. Submit a sitemap in Search Console and redirect old URLs on a redesign.
