Top Tips for Optimizing E-Commerce Landing Pages
While many e-commerce companies closely monitor website analytics – including the amount of traffic that comes to the site itself – traffic volume is only a small piece of the marketing puzzle. An effective strategy for marketing your products to specific target audiences is essential, and landing pages are a useful tool for narrowing your […]
5 Powerful Strategies That Fuel Great Content Marketing
Maybe you’re new to content marketing, or you’re a little more seasoned but not seeing the results you think you should with the efforts you’ve been putting into content creation. You’re looking for a magical solution that will make your content perform, and unfortunately, you’re not going to find it. The most powerful content strategy […]
The Importance of a Strong Logo
Let’s face it, competition for new clients is fiercer than ever, which is why there’s no better time than the present to analyze every piece of your marketing strategy to identify areas where you can improve. One thing many small business owners often overlook is their logo. While seemingly basic, it’s critically important for your […]
Ways to Boost Your Email Marketing Click Through Rate
Higher Education SEO Tips for Institutions
There are 6,900 accredited post secondary institutions in the United States, including traditional universities, community colleges, for-profit organizations and online schools. This is the highest number ever. And what this means is that competition for applicants is fierce. That’s why it’s a good idea to review some of our higher education SEO tips. Couple this […]
A Quick Guide to Email Marketing for SMBs
As a small business, there’s an arsenal of digital marketing strategies at your disposal. If you’ve spent any time online, you’ve probably noticed that everyone is screaming about social media, live video and other trending marketing tactics. But, what about some of the more tried and true strategies, like email marketing? Is it still relevant […]
How Web Design Should Incorporate SEO
It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by. But, just having a website isn’t enough anymore. Small businesses […]
The Top Social Media Trends for Business in 2018
There’s always a flurry of digital marketing predictions at the beginning of the year. It’s an exciting time of looking into the future. But, a couple months later the dust settles, and we get a much clearer picture of what to expect in the coming months. Now is the perfect time to look at the […]
Tips for Optimizing Medical Services Landing Pages
It really wasn’t that long ago that the best way to build a medical practice was through word of mouth. The idea was that if you provided exceptional care to your patients, they would, in turn, share their experience and positive impressions of your office with their friends. Easy enough, right? Welcome to 2018, where […]
What to Watch Out for When Migrating eCommerce Platforms
Through the years, your business may migrate between e-commerce software platforms multiple times. As both your organization and e-commerce technologies evolve, moving to a new e-commerce system can be vital to your success. However, there are many considerations that you’ll want to keep in mind when planning a migration, such as: Product Data If you […]