Choosing A Content Management System For Your Business: Three Things To Keep In Mind
Guest Author There are dozens of content management systems available: both free and paid. Choosing the right one is important if your project is to go smoothly. While, on a high-level, content management systems do more or less the same thing, specific implementations can vary radically according to the intended users, variant design and development […]
Supercharge Your SEO with Site Search
Guest Post from our partner, Nextopia. Every online retailer is looking to improve their SEO in a quest for the elusive #1 spot in any given Google search. What most companies don’t know, however, is that there is an easy way to boost your SEO rankings, while also providing your customers with a vastly superior […]
A BBB Directory Listing Can Help Your SEO
Being an accredited business with the Better Business Bureau (BBB) is fantastic! However, you don’t need to be accredited to amazon benefit from the BBB. Having an updated listing on your local BBB directory, even if your business is not accredited, will provide a “do-follow” link back to your website. SEO Links Do-follow links count […]
Is Self-Hosting Your Videos On WordPress A Good Idea?
Guest Post from our partner, Nexcess. While WordPress is capable of self-hosting video, the bandwidth requirements make streaming services or dedicated video hosting services the better option. Adding video to your WordPress blog or business site is a great way to communicate with readers (viewers) and potential customers. The web is still built around the written […]
Understanding Digital Body Language in order to optimize user experience
Written by: Adam Bowen from Fanplayr Knowing when to draw your visitor’s attention to an engaging offer or message without disruption and in a manner that improves the shopping experience is key to driving conversions. Traditionally, the job of retailing revolves around matching product mix to audience demographics. This means organizing inventories, displays, shelf space, […]
Product Data: The Sneaky Problem eCommerce Merchants Overlook
Written by: Ryan Lunka, Digital Marketing Director at nChannel At nChannel, we get a lot of requests to help with inventory synchronization, order management, and technology integration, which are all really important initiatives for eCommerce merchants. However, when we get into the details with our customers we often find that their biggest problem is something other than what […]
Five Brick-and-Mortar Mistakes that are eCommerce Wins
Written by: David Campbell from ClickDesk With Google now selling Android phones from its first physical storefront and Amazon talking up its ideas for a new type of physical storefront, it’s time to ask a question too seldom asked: What is truly unique about eCommerce? What sets eCommerce apart not just from brick-and-mortar stores, but […]
5 Tips and Tricks to Help With Your PPC Management
Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]
5 Reasons to Combine Your PPC and SEO Marketing Efforts
In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. Search Engine Optimization or SEO SEO, or search engine optimization, is a […]
Why Video Is the Tool to Move Your Social Strategy into the Future
Social media has become an integral component of digital marketing. For many businesses, a presence on social media is a necessity for survival in a growing competitive digital market. It’s no longer a question of if you should do social media, but rather how you should be doing social media. The social media landscape is […]