Social media · Pricing
Packages differ in platforms, posts, video, community management and ads. Compare scope, not just the monthly fee.
Scope drives the price
Ad spend is separate from fees
Own your accounts, always
Tell us what you need and we’ll get back to you. Or book a free 30-minute call. Or call 954-539-5678.
Social media management pricing depends on scope: how many platforms, how many posts a month, how much original photo and video work, whether someone answers comments and messages, whether paid ads are managed, and how detailed reporting is. Agencies and freelancers price these differently, so the same monthly fee can buy very different work. Ad budgets are almost always separate from the management fee. For most small businesses, an outside provider costs less than a full-time hire.
Published price ranges vary so widely, and change so often, that a single number would mislead you. This guide explains what moves the price, what a package should include, and how to compare quotes fairly.
Each platform needs its own formats, sizes and tone. Two platforms done well cost less than five done poorly, and usually work better.
Posts per month, plus Stories and short videos. Volume is the most visible cost driver, but not the most important for results.
Stock images and templates are cheap. Custom graphics, on-site photo shoots and edited video cost much more, and often perform better.
A clear proposal spells out each of these. If it does not, ask:
Two separate costs are often confused. The management fee pays for planning, content and optimization. The ad spend goes to the platform. Good practice:
Each option suits a different stage:
Want a second opinion on a social media proposal or your current spend? Book a free 30-minute call. We look at what you have and tell you what we would change first. No obligation. Or call 954-539-5678.
Providers package the same work in different ways. Knowing the model helps you compare:
To compare two quotes fairly, rewrite both as the same list: platforms, posts and videos per month, community management hours, ads, reporting and contract terms. The cheaper quote often turns out to cover less.
Whether you do it yourself or hire help, some tools are involved:
Ask an agency whether its tool costs are included or billed back to you.
JLB handles social media marketing alongside paid advertising, from regular posting to Facebook and Instagram ads. See also our guide to social media for small businesses.
Book it now · Free
Pick a time. We look at what you have now with you and tell you what we would change first. No obligation.
Prefer to talk now? Call 954-539-5678, or send the form and we’ll contact you.
Pricing depends on the number of platforms, posts per month, how much original photo and video work is involved, whether someone answers comments and messages, whether paid ads are managed, and reporting. Compare quotes against the same written scope.
Typically a content calendar, post creation and scheduling, captions and graphics, and a monthly report. Community management, video production, paid ads and influencer work are often extras, so ask.
Usually not. The management fee pays for the work; the ad budget is paid to Meta, LinkedIn or TikTok directly. Make sure ad accounts are billed to your card and owned by your business.
Not usually for small businesses. The BLS reports a median annual wage of $78,760 for marketing specialists as of May 2025, before benefits and tools. Part-time staff or an agency often cost less for the same output.
A scheduling tool, a design tool and sometimes stock media. Many have free tiers; Buffer’s free plan, for example, covers up to three channels with 10 scheduled posts per channel.
