Will your Marketing Technology deliver on your 2016 goals?

Guest Post from our partner, dotmailer With the emergence of new marketing technologies and the evolution of old ones in 2015, 2016 could see a shake-up in strategy by the CMOs and CTOs of ecommerce businesses. This evolution in the Marketing Technology space has inspired some healthy debate around all-in-one solutions versus building best-of-breed marketing suites, […]

How to Use a Retention Strategy in eCommerce

The Definition of Customer Retention I will start with the Wikipedia definition of customer retention. According to them customer retention is: the activity an organization undertakes in order to reduce customer defections. This is very broad and very vague, let me elaborate. Customer retention is anything a business does to keep more of its existing […]