How Even SMB eCommerce Sites Can Leverage Big Data Techniques
Guest blog by Springbot Small and medium-sized businesses (SMB) have to approach their marketing strategies a bit differently than the big guys. Whereas large companies have expansive budgets to allocate to their marketing efforts, every single dollar spent by an SMB must bring a significant ROI. “Big data” is one of those marketing buzzwords that’s […]
Customer Engagement: Are You Doing it with Your Website?
Guest blog by ContentBacon 5 Questions that Can Determine if You’re Kicking It…or Just Paying It Lip Service. We interrupt this program. That used to be what marketing and advertising was all about. Back before the digital age – when there was only print, radio, and TV – you paid to break into a prospect’s […]
JLB Florida Teams Up With Dotmailer for eCommerce Webinar
On January 17th, Jenna Mollard, JLB Florida’s Director of Business Development, teamed up with dotmailer to host their Google Adwords & Email Marketing for eCommerce Webinar. Together, dotmailer and JLB Florida discussed different innovative strategies for eCommerce companies to utilize to refine their business and drive up sales. The attendees received a comprehensive education […]
Shopify VS BigCommerce – What to Pick in 2021
Both Shopify and BigCommerce are powerful SaaS eCommerce platforms that enable you to launch online stores quickly and without requiring advanced web development skills. SaaS or “Software as a Service” platforms have a huge advantage over regular websites: online sellers are not required to maintain their content themselves – the SaaS platform will host their […]
What is Direct Response Marketing
Direct response marketing is a type of marketing that’s specifically designed to create an instant response in customers by encouraging them to take a specific action. Direct response ads must trigger immediate action from potential customers, since the goal is to generate leads or sales quickly. While traditional marketing usually aims to raise brand awareness […]