What is Direct Response Marketing

what is direct response marketing

Direct response marketing is a type of marketing that’s specifically designed to create an instant response in customers by encouraging them to take a specific action. Direct response ads must trigger immediate action from potential customers, since the goal is to generate leads or sales quickly. While traditional marketing usually aims to raise brand awareness […]

The Importance of Quality Content Writing For Your Business Website

Content writing may seem like it is just slapping a bunch of words on a web page. However, coming up with unique, informative, quality, and keyword-focused content is essential for any quality website. It also happens to be time-consuming, difficult, and a task that often falls to the wayside within a company. Content writing should […]

How to Distribute and Repurpose Your Content to Increase Engagement

Good content is an investment. This is one thing that’s true for every business, regardless of their size or content strategy. From the big player that’s invested massive amounts of money to the local small business owner that stayed up into the wee hours of the morning working out the kinks in a video, content […]

8 Tips to Organizing Your Content Calendar in the New Year

If you are barely staying ahead of your content marketing strategy and posting content at the last minute, you aren’t doing your eCommerce business any favors. Sure, sometimes a digital marketer will get a brilliant idea on the fly, but let’s be honest—well-developed ideas have more strategy behind them. In 2017, mediocre content is no […]

5 Tips and Tricks to Help With Your PPC Management

Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]

Rand Internet Marketing Announces Partnership with Shopper Approved

Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Shopper Approved, one of the leading companies in throwbacks brand and reputation management. Click here to read more: http://randmarketing.newswire.com/press-release/rand-internet-marketing-announces-partnership-with-shopper