What is Direct Response Marketing
Direct response marketing is a type of marketing that’s specifically designed to create an instant response in customers by encouraging them to take a specific action. Direct response ads must trigger immediate action from potential customers, since the goal is to generate leads or sales quickly. While traditional marketing usually aims to raise brand awareness […]
The Importance of Quality Content Writing For Your Business Website
Content writing may seem like it is just slapping a bunch of words on a web page. However, coming up with unique, informative, quality, and keyword-focused content is essential for any quality website. It also happens to be time-consuming, difficult, and a task that often falls to the wayside within a company. Content writing should […]
How to Distribute and Repurpose Your Content to Increase Engagement
Good content is an investment. This is one thing that’s true for every business, regardless of their size or content strategy. From the big player that’s invested massive amounts of money to the local small business owner that stayed up into the wee hours of the morning working out the kinks in a video, content […]
What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign
Guest blog by ContentBacon Move prospects further along the sales funnel, triggered either by time or by action. “It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on […]
What Charles Dickens and The Days of Our Lives Have in Common with Your Upcoming Drip Campaign
Guest blog by ContentBacon Move prospects further along the sales funnel, triggered either by time or by action. “It was the best of times, it was the worst of times …” So begins the really long opening sentence of A Tale of Two Cities by Charles Dickens, written in 1859. The paperback version available on […]
The Power of Reciprocity, and Why You Should Increase the Amount of User-Generated Content You Share.
Guest Post by one of our Partners, ContentBacon. It’s the chorus, not the aria that closes the sale. “But enough about me, let’s talk about you. What do you think of me?” Bette Midler delivered that line to Barbara Hershey in Garry Marshall’s 1988 movie, Beaches. If you weren’t too distracted by Hershey’s cosmetically enhanced […]
8 Tips to Organizing Your Content Calendar in the New Year
If you are barely staying ahead of your content marketing strategy and posting content at the last minute, you aren’t doing your eCommerce business any favors. Sure, sometimes a digital marketer will get a brilliant idea on the fly, but let’s be honest—well-developed ideas have more strategy behind them. In 2017, mediocre content is no […]
5 Tips and Tricks to Help With Your PPC Management
Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]
Rand Internet Marketing Announces Partnership with Shopper Approved
Rand Internet Marketing, a professional website design, web development, and internet marketing company based out of South Florida, has partnered with Shopper Approved, one of the leading companies in throwbacks brand and reputation management. Click here to read more: http://randmarketing.newswire.com/press-release/rand-internet-marketing-announces-partnership-with-shopper
JLB Florida and Hostway See Great Success for First e-Commerce Expo South Florida Event
JLB Florida, a Fort Lauderdale digital marketing agency and Hostway saw successful results for the first ever e-Commerce Expo South Florida event held on June 11, 2015 in Fort Lauderdale, Florida.
