SEO · Search Console
The reports worth checking, the ones you can skip, and how to turn the data into page improvements and new content ideas.
Five reports, thirty minutes
Find pages close to page one
Turn real searches into content
Tell us what you need and we’ll get back to you. Or book a free 30-minute call. Or call 954-539-5678.
To use Google Search Console well, set it up once, then spend about 30 minutes a month on five reports: Performance (what people searched and clicked), Pages under Indexing (which pages Google has and has not indexed), Core Web Vitals (speed and usability), Manual actions and Security issues (problems that can remove you from Google), and Sitemaps. The payoff comes from acting on what you find: improving pages that rank just off page one, rewriting titles that get seen but not clicked, and writing new pages for searches you appear for but have no real page for. Search Console is free and comes straight from Google, so it is the most reliable view of how your site performs in search.
Put a recurring 30-minute block on your calendar. Work through these in order and write down anything that needs action.
Open Search results under Performance. You will see four numbers: clicks (visits from Google Search), impressions (times your site appeared in results), click-through rate (clicks divided by impressions) and average position. Set the date to the last 28 days and turn on Compare against the previous period. Then check:
Under Indexing > Pages, compare indexed and not indexed counts with last month. A sudden rise in “not indexed” usually means a technical change. Click into any reason that lists your important pages.
This report groups your pages as good, needs improvement or poor, based on real visitor data, separately for mobile and desktop. Small sites may not have enough data to show here. If many pages are poor, pass the report to your developer. Our guide to Core Web Vitals for business owners explains the three measures.
Both should say no issues detected. If either shows a problem, it goes to the top of the list.
Check that the status reads Success and that the last read date is recent.
The Links report shows which sites link to you and which of your pages get the most internal links. Look for important service pages that few of your own pages link to, and add links from related pages and articles.
Reports only help if they change what you do. These three plays come straight from the Performance report and suit almost any small business site.
Filter for queries with an average position between about 8 and 20. These pages already rank, just not high enough to get many clicks. Improving the matching page with more detail, better examples, FAQs and internal links is often the fastest SEO win available.
Sort queries by impressions and look for a low click-through rate on searches where you rank on page one. Rewrite the page’s title and meta description so they match the search and give a reason to click, such as the area you serve or a clear answer.
Look for queries where you get impressions for a service, question or location you do not cover properly. That is Google telling you there is demand. Write a dedicated page that answers it fully.
Book a free 30-minute call. We will open your Search Console with you, point out the quickest opportunities, and tell you what we would work on first. Pick a time.
Paid keyword tools estimate what people search. Search Console shows what people actually searched before finding you. To use it for research:
Search Console keeps 16 months of performance data. Export a copy each quarter if you want a longer history for year-over-year comparisons.
JLB USA has worked on web design and search for growing businesses for more than 15 years, with 500+ clients and 1,000+ projects. Our monthly SEO work runs on exactly this kind of data, and our reports explain what we did, what changed and what comes next. Our SEO services are billed month to month, and you can cancel after any month. If you are weighing organic search against ads, see SEO vs PPC.
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Pick a time. We look at what you have now with you and tell you what we would change first. No obligation.
Prefer to talk now? Call 954-539-5678, or send the form and we’ll contact you.
Yes. Search Console is a free tool from Google for anyone who can verify ownership of a website.
Search Console shows how your site performs in Google Search before people click: searches, impressions, clicks and indexing. Analytics shows what visitors do once they are on your site, from every source. Use both together.
Once a month is enough for most small businesses, plus a quick check after any redesign, migration or major site change. Turn on email alerts so Google tells you about serious problems.
The Performance report keeps 16 months of data. Export it regularly if you want a longer history.
Give them their own user access rather than your login, and keep yourself as the owner. Google notes that read access is enough for an audit.
