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Web design · Restaurants

A restaurant website that fills tables and takes orders

Menus people can read on a phone, ordering and reservations in one tap, and details that match your Google listing.

Menu as real text, never a PDF

Order and book in one tap

Hours that match Google everywhere

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The short answer

A good restaurant website answers four questions within seconds on a phone: what is on the menu, when are you open, where are you, and how do I order or book. In practice that means a menu published as real text on a web page (not a PDF or a photo), prominent order and reservation buttons, hours and address that match your Google Business Profile exactly, and fast-loading photos of your actual food and room.

Many diners arrive from Google Search or Maps, check the menu and hours, and leave to call, book or order. The website’s job is to make that short visit work. Here is what to include, what to skip and how to keep it current without a developer.

Publish the menu as text, not a PDF

The menu is usually one of the most visited pages on a restaurant site. Put it on a normal web page:

  • Readable on a phone without zooming or downloading anything.
  • Searchable. Text menus let Google read your dishes, so someone searching for a specific dish near them can find you. A photo of a printed menu gives search engines nothing to read.
  • Accessible. Screen readers can read text. They cannot read an image of a menu.
  • Easy to update. Changing a price should take a minute in the site editor, not a new PDF.

Group items by section, include short descriptions and prices, and mark dietary notes such as vegetarian, vegan and gluten-free with words, not just icons. If you have several menus (lunch, dinner, brunch, drinks), give each one its own section or page with its serving hours.

Online ordering and reservations

Make ordering and booking the main buttons, visible at the top of every page on mobile.

Online ordering

Use your ordering system’s direct link or embed, so customers order from you rather than hunting through a delivery app. Offer pickup and delivery options clearly, with pickup times.

Reservations

Embed or link your reservation platform with a single “Book a table” button. Note party size limits and how to book large groups or private events.

Phone

A tap-to-call number for people who still prefer to call, especially for large parties and catering.

Test the full path on a phone at least once a month: tap order, place a small order, tap book, reach the confirmation. Integrations break quietly when a vendor updates something.

Match your Google Business Profile exactly

Many diners see your Google listing before they ever reach your site, and they will notice if the two disagree. Keep these identical everywhere:

  • Name, address and phone number.
  • Regular hours, plus special hours for holidays and closures. Google Business Profile has a separate setting for special hours; use it.
  • Menu, ordering and reservation links. Google lets some business categories add links for online orders and reservations to the profile.
  • Website link, pointing to your home page or the specific location page.

On the website, add structured data for your restaurant. Google’s local business documentation describes properties for restaurants, including the menu URL, the type of cuisine and opening hours. It helps search engines read your details correctly. Our Google Business Profile setup guide covers the listing side step by step.

Want a second opinion on your site?

Book a free 30-minute call. We look at your website, search and marketing with you and tell you what we would change first, whether you hire us or not. Pick a time that works for you.

Photos and speed

Photos sell food, but huge photos also make restaurant sites slow. Google recommends that the largest element on a page loads within 2.5 seconds. Upload images sized for the web, use a modern format, and avoid autoplay video backgrounds that delay the menu.

Use your own photos of real dishes and the room. Stock photos of food that is not on your menu set an expectation you cannot meet. Update the gallery when the menu changes.

Pages a restaurant site should have

  • Home: a short line on what you serve, order and book buttons, hours and address.
  • Menu: as text, by section, with prices.
  • Locations: one page per location with its own hours, map, phone and menu link.
  • Private events and catering: capacity, sample menus and an inquiry form. These are often high-value leads.
  • About: the people and story behind the place, briefly.
  • Gift cards: a direct link to buy online.
  • Jobs: a simple page and application form, which saves your managers time.

Accessibility basics

The Department of Justice’s guidance on web accessibility notes that businesses open to the public are covered by the ADA and lists common website barriers: images without text alternatives, poor color contrast, videos without captions, forms people cannot complete and mouse-only navigation. Menus posted as images are a common restaurant example. This is general information, not legal advice; our guide to ADA website accessibility requirements explains more.

A simple routine to keep it current

A restaurant site goes out of date quickly. A short routine prevents most problems:

  • Weekly: check specials, events and any temporary closures on the site and on Google.
  • Before each holiday: set special hours on Google Business Profile and add a note on the home page.
  • When the menu changes: update prices and items the same day, and swap photos of dishes you no longer serve.
  • Monthly: place a test order, make a test booking and submit the catering form to make sure each one arrives.
  • Quarterly: review which pages people visit and which buttons they tap, and move the busiest actions higher.

Give one manager ownership of this list. When everyone is responsible, nobody updates the hours.

Mistakes we see most

  • PDF menus that are months out of date.
  • Holiday hours updated on Google but not the website, or the reverse.
  • Order buttons that lead to a delivery app with higher prices than dining in.
  • Pop-ups covering the menu on mobile.
  • No separate page per location, so search engines cannot tell locations apart.
  • An email sign-up with nothing ever sent to the list.

How JLB USA builds restaurant websites

JLB USA has built websites for growing businesses for more than 15 years, starting in Fort Lauderdale and Boca Raton, with 500+ clients and 1,000+ projects. Our custom WordPress websites usually launch in 6 to 10 weeks, your managers can change the menu and hours themselves, and you keep the site if you leave. We connect the ordering and reservation platforms you already use.

Restaurants with a regular crowd often get good results from a simple monthly email. Our email marketing team works with MailChimp, Klaviyo and HubSpot.

Keep reading

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Questions we hear

Should a restaurant menu be a PDF?

No. Publish the menu as text on a web page. It reads better on phones, search engines can read the dishes, screen readers can read it, and staff can update prices in a minute.

What should a restaurant website include?

A text menu, prominent online ordering and reservation buttons, hours and address that match your Google Business Profile, a page per location, private events and catering information, gift cards and real photos.

How do I add ordering and reservation links to Google?

In your Google Business Profile, some restaurant categories can add links for online orders and reservations. Use the same links that appear on your website so customers see one consistent path.

Does a restaurant website need to be ADA accessible?

The Department of Justice says businesses open to the public are covered by the ADA and lists common website barriers, such as images without text alternatives and forms people cannot complete. This is general information; ask counsel about your situation.

Can I update my restaurant’s menu myself?

On a well-built WordPress site, yes. JLB USA builds sites so your managers can change menu items, prices and hours without a developer.

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