Web design · Nonprofits
The pages, forms and settings that turn visitors into donors, volunteers and grant-ready proof of impact.
Donation in three steps or fewer
Show impact with numbers and stories
Get ready for Google Ad Grants
Tell us what you need and we’ll get back to you. Or book a free 30-minute call. Or call 954-539-5678.
Good nonprofit website design does four jobs: it makes giving fast, it makes volunteering easy, it proves your impact, and it gives funders and partners what they need without a phone call. In practice that means a donate button on every page that leads to a short, mobile-friendly form; a volunteer sign-up that feeds a list your staff actually checks; impact pages with real numbers and real people; and an about section that answers the questions a grant officer or board prospect will ask.
It also has to be easy for staff and volunteers to update, because a nonprofit site that only one person can edit goes stale fast. Below is what each part should include, the mistakes we see most, and a checklist you can use to judge your current site.
Many gifts are lost between the donate button and the confirmation screen. Every extra field, page load or redirect is a reason to stop. Aim for this:
Then test it. Give $5 from a phone on cellular data and time how long it takes. If it is longer than a minute, there is work to do.
A volunteer form is only as good as what happens after someone submits it. Before you design the form, decide where the data goes and who follows up.
Donors and funders want to know the money works. A vague mission statement does not show that. Specifics do.
Three to five figures you can stand behind, updated each year: people served, meals delivered, hours of tutoring. Say what period they cover.
Short stories about one person or family, with permission and a photo. One real story outperforms a page of general claims.
Where a dollar goes, your latest annual report and your Form 990 or a link to it. Grant officers look for these.
Put a short version of this on the home page and a full version on its own impact page. Link to it from every donate and grant-related page.
Grant officers and corporate partners often check your site before they call. Make their visit easy:
Google Ad Grants gives each qualifying nonprofit access to up to $10,000 per month in search ads on Google.com, according to Google’s Ad Grants page. Your organization must hold valid charity status, and Google has a separate website policy your site must meet.
The account rules matter too. As of 2026, Google’s account management policy says accounts not using only Smart campaigns must keep a 5% click-through rate each month, and accounts that miss it two months in a row are temporarily deactivated. Accounts created since 2018 must also have valid conversion tracking and record at least one conversion a month. That means your site needs clear conversion points, such as a donation, a volunteer sign-up or a newsletter sign-up, with tracking set up before you apply. A site with thin program pages and no tracking will struggle to use the grant well.
Book a free 30-minute call. We look at your website, search and marketing with you and tell you what we would change first, whether you hire us or not. Pick a time that works for you.
Many nonprofits serve people with disabilities, older adults or people on older phones. The Department of Justice’s guidance on web accessibility lists common barriers: images without text alternatives, poor color contrast, videos without captions, forms people cannot complete and pages that only work with a mouse. Fixing these makes the site better for everyone and reduces legal risk. This is general information, not legal advice. Our guide to ADA website accessibility requirements goes further.
JLB USA has built websites for growing organizations for more than 15 years, starting in Fort Lauderdale and Boca Raton, with 500+ clients and 1,000+ projects. Our custom WordPress websites usually launch in 6 to 10 weeks, your staff can edit them, and you keep the site if you ever leave us. We set up redirects from your old pages so search rankings carry over, and we can connect donation and volunteer forms to the CRM or email platform you already use.
If you plan to use Google Ad Grants or paid search, our Google Ads management team can help set up conversion tracking that meets the program’s rules.
Book it now · Free
Pick a time. We look at what you have now with you and tell you what we would change first. No obligation.
Prefer to talk now? Call 954-539-5678, or send the form and we’ll contact you.
At minimum: home, about and leadership, one page per program, an impact page, a donate page, volunteer and events pages, financials such as your annual report, and contact. Funders often check the about, impact and financials pages before they call.
Keep the form to three steps or fewer, offer preset amounts with a note on what each does, add a monthly option, accept wallet payments and keep donors on your own domain. Test it from a phone on cellular data.
If you want to use Ad Grants, yes. Google has a separate website policy, and the account rules require a 5% monthly click-through rate and at least one conversion a month for accounts created since 2018. Clear conversion points and tracking on the site make that possible.
For gifts of $250 or more, the IRS requires a written acknowledgment with your organization’s name, the amount, and a statement of whether any goods or services were given in return. Confirm the exact wording with your accountant.
JLB USA’s custom WordPress websites usually launch in 6 to 10 weeks, depending on how many programs and integrations you have and how quickly content is ready.
