Email marketing · Platforms
Both are easy, list-based email tools. The differences are in pricing rules, automation depth and the kind of business each suits.
Mailchimp: free start, deeper automation
Constant Contact: simple, event-friendly
Price your list at twice its size
Tell us what you need and we’ll get back to you. Or book a free 30-minute call. Or call 954-539-5678.
Choose Mailchimp if you want a free plan to start, stronger automation on its Standard plan, and a wide range of integrations. Choose Constant Contact if you want a straightforward tool for newsletters, events and local promotion with simple plans. For most small businesses sending one or two emails a month, either will do the job, and the deciding factors are price at your list size and who on your team will run it.
As of 2026, Mailchimp’s free plan covers up to 250 contacts and 500 sends a month, and its Standard plan starts at $20 a month, according to Mailchimp’s pricing page. Constant Contact’s pricing page lists Lite from $12, Standard from $35 and Premium from $80 a month, with the price rising with your contact count. Use each vendor’s calculator with your real list size before you commit.
Free plan for up to 250 contacts. Paid plans: Essentials, Standard, Premium. Monthly sends of 10, 12 and 15 times your contact limit. 3, 5 and unlimited users. Automation flows up to 4 steps on Essentials, up to 200 on Standard and above. Phone support on Premium.
Plans: Lite, Standard, Premium, priced by contacts. Monthly sends of 10, 12 and 24 times your contacts. 1, 3 and unlimited users. Lite includes one automation template; Standard adds three automation templates, 10 custom segments, email scheduling and subject-line A/B testing; Premium adds unlimited custom automations and segments and 500 SMS messages a month. Live phone and chat support on every plan, according to its pricing page.
List price matters less than the billing rules, which decide what you pay as your list grows.
Constant Contact says prepaying for 12 months saves up to 15%. Mailchimp runs its own promotions, such as a discount for accounts with 10,000 or more contacts. Promotional pricing changes often, so screenshot the plan you choose.
Book a free 30-minute call. We look at your list, your goals and how much time you have, and tell you which platform we would choose and what we would set up first. No obligation. Pick a time.
Write the answers down and price both platforms against them. The choice is usually obvious once the numbers are side by side.
JLB USA has run marketing for growing businesses for more than 15 years, with 500+ clients and 1,000+ projects. Our email marketing team works on MailChimp, Klaviyo and HubSpot. We can set up your account, templates, automations and domain authentication, and move your list safely. Comparing more platforms? Read Klaviyo vs Mailchimp vs HubSpot.
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At very small sizes, yes, because Mailchimp has a free plan for up to 250 contacts. Above that, compare both at your actual list size, and remember Mailchimp counts unsubscribed contacts unless you archive them.
No. Constant Contact sells paid plans priced by contacts, but its pricing page offers a free trial with no credit card required and says new plans can be cancelled within 30 days for a full refund. Mailchimp’s free plan covers up to 250 contacts and 500 sends a month as of 2026.
Both are designed for non-technical users with drag-and-drop editors. Most people can send a first campaign on either in an afternoon.
Mailchimp Standard offers multi-step flows with branching. Constant Contact’s automation is stronger on Standard and Premium than on Lite.
JLB USA runs email marketing on MailChimp, Klaviyo and HubSpot, and can help you compare options and migrate.
