Web design · Dental practices
Patients want to know if you take their insurance, whether you are close and good, and how to book. Answer all three fast.
Online booking and insurance info
Reviews and new patient path
Privacy pitfalls to avoid
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A dental website books appointments when a prospective patient can quickly find three things: whether you accept their insurance, whether you are nearby and well reviewed, and how to book. The features that matter most are online scheduling or a clear request form, an insurance and payment page, recent reviews, service pages for the treatments you want more of, an easy new patient path with online forms, a visible phone number with tap-to-call, and pages that load fast on a phone. Because dental practices handle health information, forms and tracking tools also need care.
Below is what to include, how to handle booking and forms, the privacy issues specific to dental sites and how to tell if the site is working.
Many patients look for a dentist outside office hours. If the only option is to call during the day, some will book with the practice down the street that lets them pick a time online.
“Do you take my insurance?” is the question that most often decides whether a patient books. Answer it on its own page and link to it from the home page.
Patients choose dentists on trust. BrightLocal’s Local Consumer Review Survey 2026 found 49% of consumers trust online reviews about as much as recommendations from people they know, and 31% will only use a business rated 4.5 stars or higher.
Create service pages for the treatments you want more of: implants, Invisalign or clear aligners, crowns, veneers, whitening, pediatric care, sedation dentistry, emergency care. Each page should explain who the treatment is for, what happens at each visit, recovery, how payment and insurance usually work, and common questions. Add location pages if you have more than one office, each with its own address, hours, map and team.
Want your practice website to book more new patients? Book a free 30-minute call. We look at your site and tell you what we’d change first. No obligation.
Dental practices that are HIPAA-covered entities need to treat patient information on the website carefully. This is general information, not legal advice. Confirm your approach with counsel.
Our guide to HIPAA IT requirements for small practices covers the wider office setup.
A new patient page pulls together everything a first-time visitor needs, so the front desk spends less time on the phone repeating it.
Nervous patients often read this page several times before booking. A friendly photo of the front desk team and a plain description of comfort options, such as sedation if you offer it, can make the difference.
Most patients will see your site on a phone, often straight from a Google map listing. Compress photos, avoid heavy video backgrounds on the home page, and keep the phone number and booking button visible without scrolling. Test the booking flow on a phone yourself, start to finish, every few months.
Track online bookings and form requests, calls from the site, and which pages they started on. Ask the front desk to record how new patients found you. If people visit treatment pages but do not book, look at trust and friction: thin reviews, no prices or insurance information, or a hard-to-use booking tool. If very few people reach the treatment pages at all, the issue is visibility in local search, and the fix starts with your Google Business Profile, consistent practice details across directories and pages that answer the questions patients actually type.
We build custom WordPress websites for practices, connected to the booking and intake tools you use, and you can edit the site yourself and keep it if you ever leave. Most launch in 6 to 10 weeks. For a broader look at healthcare sites, see our guide to medical website design.
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Online scheduling or a booking request form, an insurance and payment page, service pages for key treatments, team bios, recent reviews, a new patient page with online forms, an emergency page and tap-to-call on mobile.
Usually, yes. Many patients look for a dentist outside office hours. Connect booking to your practice management system so patients see real availability, and offer only the appointment types you want booked online.
Yes, but use a HIPAA-capable intake service that signs a business associate agreement rather than a standard website form. This is general information; confirm with counsel.
Tracking on public marketing pages is common, but pages where patients book, log in or fill in health information need careful review. HHS guidance was partly vacated in 2024. Confirm your approach with counsel.
At JLB USA, most custom WordPress sites launch in 6 to 10 weeks. Having team photos, insurance details and treatment information ready speeds things up.
