A Quick Guide to Email Marketing for SMBs
As a small business, there’s an arsenal of digital marketing strategies at your disposal. If you’ve spent any time online, you’ve probably noticed that everyone is screaming about social media, live video and other trending marketing tactics. But, what about some of the more tried and true strategies, like email marketing? Is it still relevant […]
How Web Design Should Incorporate SEO
It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by. But, just having a website isn’t enough anymore. Small businesses […]
The Top Social Media Trends for Business in 2018
There’s always a flurry of digital marketing predictions at the beginning of the year. It’s an exciting time of looking into the future. But, a couple months later the dust settles, and we get a much clearer picture of what to expect in the coming months. Now is the perfect time to look at the […]
Tips for Optimizing Medical Services Landing Pages
It really wasn’t that long ago that the best way to build a medical practice was through word of mouth. The idea was that if you provided exceptional care to your patients, they would, in turn, share their experience and positive impressions of your office with their friends. Easy enough, right? Welcome to 2018, where […]
What to Watch Out for When Migrating eCommerce Platforms
Through the years, your business may migrate between e-commerce software platforms multiple times. As both your organization and e-commerce technologies evolve, moving to a new e-commerce system can be vital to your success. However, there are many considerations that you’ll want to keep in mind when planning a migration, such as: Product Data If you […]
The New Social Commerce
Guest Post from our partner, Nextopia. As a brand or business’s social media presence grows, so does their marketing clout. Unfortunately, Instagram “likes” don’t pay bills. Accordingly, the question arises – how best to transform followers into engaged shoppers and derive value from the platform? That’s where social commerce comes in. To clearly define the term, […]
Ahh, WordPress. It’s a love hate relationship
Guest Post from our partner, EndLayer. WordPress is all the fad for websites these days – and really for good reason. It’s free, first of all. It’s easy, there’s a ton of plugins to extend it, and there’s an insanely huge user base for it. We started on WordPress ourselves, even – several years ago. It’s […]
Is Facebook Live Right for Your Business?
Maybe you’ve heard all the buzz about how video is the sweet spot in digital marketing right now. Video is great, but how you do video matters too. Platforms like Facebook Live, which offers live streaming capabilities to its users, are showing us that there’s more potential with video than we previously imagined. Facebook Live […]
How To Build Great Content for Mobile Consumption
Have you been thinking about implementing a mobile first design in your marketing strategy, but wonder if this is the best place to put your marketing resources?
5 Inspiring Instagram Brands You Need to Be Following
Instagram, with 800 million active monthly users, has become a social media marketing dream come true, and many brands are jumping on. In fact, about 70% of businessess now use Instagram for social media marketing. Some brands do Instagram better than others. Here are 5 of our favorite brands on Instagram and why they inspire […]
