5 Tips and Tricks to Help With Your PPC Management
Pay-per-click (PPC) advertising can be an extremely effective way to drive traffic and leads to your business or website, and on the surface, might seem like an easy way as well. Many small business owners assume that since they know their products and services better than anyone, they would also know the best keywords and […]
5 Reasons to Combine Your PPC and SEO Marketing Efforts
In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. Search Engine Optimization or SEO SEO, or search engine optimization, is a […]
Why Video Is the Tool to Move Your Social Strategy into the Future
Social media has become an integral component of digital marketing. For many businesses, a presence on social media is a necessity for survival in a growing competitive digital market. It’s no longer a question of if you should do social media, but rather how you should be doing social media. The social media landscape is […]
Top Tips for Optimizing E-Commerce Landing Pages
While many e-commerce companies closely monitor website analytics – including the amount of traffic that comes to the site itself – traffic volume is only a small piece of the marketing puzzle. An effective strategy for marketing your products to specific target audiences is essential, and landing pages are a useful tool for narrowing your […]
5 Powerful Strategies That Fuel Great Content Marketing
Maybe you’re new to content marketing, or you’re a little more seasoned but not seeing the results you think you should with the efforts you’ve been putting into content creation. You’re looking for a magical solution that will make your content perform, and unfortunately, you’re not going to find it. The most powerful content strategy […]
The Importance of a Strong Logo
Let’s face it, competition for new clients is fiercer than ever, which is why there’s no better time than the present to analyze every piece of your marketing strategy to identify areas where you can improve. One thing many small business owners often overlook is their logo. While seemingly basic, it’s critically important for your […]
Ways to Boost Your Email Marketing Click Through Rate
Higher Education SEO Tips for Institutions
There are 6,900 accredited post secondary institutions in the United States, including traditional universities, community colleges, for-profit organizations and online schools. This is the highest number ever. And what this means is that competition for applicants is fierce. That’s why it’s a good idea to review some of our higher education SEO tips. Couple this […]
A Quick Guide to Email Marketing for SMBs
As a small business, there’s an arsenal of digital marketing strategies at your disposal. If you’ve spent any time online, you’ve probably noticed that everyone is screaming about social media, live video and other trending marketing tactics. But, what about some of the more tried and true strategies, like email marketing? Is it still relevant […]
How Web Design Should Incorporate SEO
It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by. But, just having a website isn’t enough anymore. Small businesses […]