3 Improvements Strong Site Search Can make to an eCommerce Site

The list of “best practices” for eCommerce sites is constantly changing and developing. One of the most important of the current standards is strong on-site search. When a shopper visits an eCommerce site they often already know what they are looking for, and therefore head straight for the search bar. What happens next is critical.  […]

How to Use a Retention Strategy in eCommerce

The Definition of Customer Retention I will start with the Wikipedia definition of customer retention. According to them customer retention is: the activity an organization undertakes in order to reduce customer defections. This is very broad and very vague, let me elaborate. Customer retention is anything a business does to keep more of its existing […]

The Unveiled Secret for the Viral Share

In the past, “going viral” was far less accessible. If a company wanted to spread word about their brand, they had to wait for customers to come to them – advertising on large billboards or on television advertisements. But thanks to social media and the growing age of technology, channels like Facebook and Twitter have […]

Rand Internet Marketing Named to List of Fastest Growing Tech Firms

Rand Internet Marketing has been recognized in this year’s Fast Tech Awards as one of the fastest growing technology companies by the South Florida Business Journal (SFBJ). The Fast Tech Awards acknowledges companies that are making their mark on this ever-changing industry. Companies are ranked by percentage growth of annual revenues from 2012 to 2013. These […]

Rand Internet Marketing Announces Web Design Scholarship Winner

Rand Internet Marketing congratulates Noah Hemzacek on winning the Rand Marketing Web Design Scholarship. Noah is an incoming freshman at Arizona State University, majoring in marketing who has expressed an interest in design. Rand Marketing offered a $1,000 scholarship for a creative submission to one student to assist with pursuing his service or her education, demonstrating […]