Why Website Management Services are Essential
For any business with an online presence, it’s essential to go for website management services in order to ensure that your website is working to its full capacity. A fully functioning website is one that will attract and retain customers while improving search engine rankings. With our efficient monthly web management plan, your business is […]
5 Content Ideas to Attract People to the Metaverse
Here are the five types of content your brand needs to succeed in the metaverse. By Jayant Chaudhary The metaverse continues to take center stage in the ever-evolving digital space. You can expect the metaverse market to hit a valuation of $800 billion by 2024. Tech analysts believe that the future of the metaverse will […]
Marketing Strategies To Break Into The Metaverse
CEO at JLB USA. My agency helps businesses add metaverse capabilities to grow their brand. Promoted as the next big thing in modern tech, the metaverse is a continually evolving and changing space that will truly change marketing in years to come. If you would like to succeed in this new digital and virtual world, […]
Why Fractional Executives Are the Best Investment For Your Business
Are you considering hiring a fractional executive for your small business? It is the best investment you can make. Small businesses struggle on many fronts and find it difficult to strive in the competitive world. But with the help of fractional executives, these businesses have a true fighting chance! What is a fractional executive? A […]
Magento VS BigCommerce – What to Pick in 2022
With so many e-commerce platforms available nowadays, it can be very tough to pick the right one for your online store. Magento 2 is the latest and improved version of the ever popular e-commerce platform. Around 1 in 4 online businesses and over 250,000 online stores are using Magento for their online operations, including some […]
Nine Unique Client Campaigns (And Lessons Their Agencies Learned)
We are working on a campaign to market a privately owned city. It’s a tourist attraction, but the city also has several successful businesses with e-commerce channels. Maintaining the brand for a city as well as its many businesses is, in our opinion, rather unique. This is a great chance to learn how to create […]
Here’s How To Tactfully ‘Break Up’ With Your Agency’s Client
Two years ago, we decided that no matter how much we were getting paid, abusive clients would be asked to transition to other agencies. We detached ourselves from about 10 clients by explaining to them what we considered unprofessional, why we couldn’t work with them anymore and how to move to another agency. Most of […]
Why Professionals Need To Work On Their Personal Brand
Jayant Chaudhary, JLB’s CEO, revealed some branding secrets on Forbes.com.
How Agencies Can Retain High-Potential Talent In 2022
Having frequent conversations with potential leaders and asking for their input on what the agency can do to help them grow is critical—as is finding a way to support this talent as they navigate their growth path. It is not enough for an agency to want to help these leaders; rather, there must be a […]
16 Top Mistakes And Lapses In Oversight That Can Ruin Brand Consistency
Going after the latest “cool” marketing collateral or channel without thinking through how that fits the story of the brand is a huge mistake, and I see examples of that often. For example, the massive audience on TikTok is accustomed to short, entertaining videos that can be used to pique their interest in a brand, […]