How Agencies Can Retain High-Potential Talent In 2022
Having frequent conversations with potential leaders and asking for their input on what the agency can do to help them grow is critical—as is finding a way to support this talent as they navigate their growth path. It is not enough for an agency to want to help these leaders; rather, there must be a […]
16 Top Mistakes And Lapses In Oversight That Can Ruin Brand Consistency
Going after the latest “cool” marketing collateral or channel without thinking through how that fits the story of the brand is a huge mistake, and I see examples of that often. For example, the massive audience on TikTok is accustomed to short, entertaining videos that can be used to pique their interest in a brand, […]
