4 Reasons PPC and SEO Are Better Together

Search engine marketing is generally divided into two categories – PPC and SEO PPC, also known as pay-per-click or paid search, can lead to instant results. Your brand is placed immediately in front of your target audience based on the keyword you choose. For each click, your budget is relatively easy to control. PPC advertisements […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. Search Engine Optimization or SEO SEO, or search engine optimization, is a […]