The Value of Search Engine Optimization To Your Business

Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers. Instead, it is now more important than every to recognize the value of SEO and utilizing the internet to promote businesses and entire brands. Understanding the value of search engine […]

How Pay Per Click Marketing Works

There’s a good chance that you’ve heard or read a little bit about online ads at some point. There’s a good chance that you don’t know exactly what that means. Online ads aren’t like television or radio ads. There’s a little more to it. Here’s a brief introduction to PPC, or pay per click, ads […]

5 Ways to Improve Your PPC Quality Score ASAP

Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score. When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it. […]

How To Create A PPC Money Machine

Imagine a machine that you fed a dollar into and it gave you two dollars back. Each and every time you put in a dollar…two bucks would spit right back out to you. Sounds great, right? Such a machine exists, though it doesn’t work nearly as simple as that. This machine is called PPC or […]

How SEO Has Changed Over the Years

Search engine optimization or SEO is not the same as it used to be years ago. Over the years, search engine providers have made significant changes and updates regarding how they asses and rank websites. Recent SEO Changes At JLB Florida – The SEO Company, we understand that it can be challenging to keep up […]