How to Use a Retention Strategy in eCommerce

The Definition of Customer Retention   I will start with the Wikipedia definition of customer retention. According to them customer retention is: the activity an organization undertakes in order to reduce customer defections. This is very broad and very vague, let me elaborate.   Customer retention is anything a business does to keep more of […]

How to Use a Retention Strategy in eCommerce

The Definition of Customer Retention   I will start with the Wikipedia definition of customer retention. According to them customer retention is: the activity an organization undertakes in order to reduce customer defections. This is very broad and very vague, let me elaborate.   Customer retention is anything a business does to keep more of […]